Why Not Us?
Public relations firms can offer distinctive creative product that can become the basis for the brand proposition.
Public relations firms can offer distinctive creative product that can become the basis for the brand proposition. I love that we all have something in common with the dreams and aspirations of Will.i.am. We just need to ensure we give creativity the time and space to flourish. Edelman has named Jackie Cooper global chair, creative strategy, effective immediately. In the newly created position, Cooper, currently global vice-chair of brand strategies at Edelman, will oversee the firm’s creative offering and teams while enhancing Edelman’s creative capabilities across the network. She will report to Richard Edelman, president and CEO, and join the firm’s Executive [...] The Republican brand has become so blemished that it can no longer sustain its most important product: a presidential candidate.Why Not Us?
The Liberation of Creativity
Jackie Cooper Appointed Global Chair, Creative Strategy for Edelman
The Republican Brand Problem