Tag Archives: media cloverleaf

Before the campaign, YVR conducted a survey with research firm Vision Critical to gauge the public’s perception of the airport. The company engaged residents ages 18+ living in communities near YVR, and 502 online surveys were recruited from online market research panel, Angus Reid Forum. The findings showed that: 46 percent said YVR was a [...]

It is PR’s time to lead because the world has changed. Communications can no longer be top-down and controlled; in fact, credibility is conferred horizontally by conversation and the wisdom of the crowd.

USA Today turned 30 years old last week. As part of its celebration, it unveiled a new look for its print and digital editions.

As l look to the future, I see five behavioral changes that will be required of us as an industry.

Brands wanting to tell their stories in the new environment of multiple media channels need to embrace the concept of 'Trans-media Storytelling.'