Tag Archives: PR

PR is more than a set of tactics or tools. It’s a mindset... A PR idea has to start with relevancy and newsworthiness.

China's social media scene has long been one of the fastest-growing in the world, but it's not just cat videos and celeb tweets - here's how social media is playing a major role in Chinese politics.

You don’t need to be bilingual to live in Canada, but you definitely need a bilingual team to help spread your message across the country.

Edelman UAE celebrated International Women's Day with a Global Women’s Executive Network (GWEN) event for all the women in the office.

Iconic global brands are silenced into success by globally renowned UK retailer Selfridges as part of a campaign to nurture the soul.

While in my personal life, I’m generally against New Year’s resolutions – I think trying to make big life changes in a single day is setting yourself up to fail – I like it for my professional life. I think it helps to crystallize overarching goals when, for me, it’s easy to get overly focused on the day-to-day. Here are my resolutions for 2013.

In 5 years, U.S. newspapers declined 47%. India expects 17% growth in the next 5. Here's why.

Given our earned media experience and editorial knowledge honed through years of creating and co-producing stories, PR is best suited to partner with paid media.

The Abu Dhabi Grand Prix, with a sold out crowd of 50,000, turned out to be one of the most exciting events in the racing calendar this year.

Content has always been critical to the nature of our business, whether it was the rehearsed conversations with journalists or the copy of a news release. So what makes this something worth writing about today? Read on...