Tag Archives: Public Relations

Thanks to Edelman's global network, Michelle has the opportunity to learn about different cultures every day.

Last week I was a judge at the Asian Marketing Effectiveness Awards, a sort of AP Cannes I guess, and I was in equal parts encouraged and dismayed for the PR industry.

By 10 a.m. on Mauro's average work day, he is already handling two or three crises simultaneously.

Brand reinvention may be harder than brand invention. Just ask recently revised brands. Or Superman.

In Taiwan, media relationships are key, explains Candy in Edelman's Taipei office.

The cluster of four attributes Edelman calls the “Engagement” cluster warrants the attention of every business because it includes the behaviors that stakeholders say are among the most important to deepening their trust.

PR is more than a set of tactics or tools. It’s a mindset... A PR idea has to start with relevancy and newsworthiness.

Could Enrico Letta, Italy's Premier-designate, provide a template for government and public figures to communicate with weary European citizens?

"Don’t stress about writing long-drawn-out papers," says Andrew. "In your future, most of your writing will be 140 characters or less."

In public relations we've always put storytelling front and center. It’s been key to winning media coverage for our clients.