Tag Archives: research

Businesses are increasingly turning to customer feedback and specifically online communities to generate insights, but insights don’t just appear.

Before the campaign, YVR conducted a survey with research firm Vision Critical to gauge the public’s perception of the airport. The company engaged residents ages 18+ living in communities near YVR, and 502 online surveys were recruited from online market research panel, Angus Reid Forum. The findings showed that: 46 percent said YVR was a [...]

The Indonesian utility sector can benefit from Public Engagement, the next evolution of Public Relations. This post is based on an observation from the similar industry in Hong Kong.

Michael J. Berland will join Edelman as chief executive officer of Edelman Berland, the firm’s newly-named strategic research and analytic business.