Tag Archives: Steve Schmidt

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Method to the Madness

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Edelman made two big moves this week. We hired Michael Berland to run our new global research business, Edelman Berland. We also launched our new corporate web site, Edelman.com, which aims to be a media brand hybrid. These seemingly disconnected decisions are actually linked to our deep conviction that the next phase for our company will see us aim to be the preferred choice (as a PR firm) among communications options.