Tag Archives: transparency

Here are three ways that corporate citizenship efforts could tap into the insights of big data, and three cautions for corporations to think about before diving into big data.

Legitimate opacity may preserve the crown jewels, but for how long? The public’s trust is fragile, and not easily mended once fractured.

I have just read the new book, Rethinking Reputation, by John Doorley and Fraser Seitel, former chief communications officers at Merck and Chase Bank, respectively. The central theme of the book is that reputation depends on good behavior and honest communications.

It is PR’s time to lead because the world has changed. Communications can no longer be top-down and controlled; in fact, credibility is conferred horizontally by conversation and the wisdom of the crowd.

In a 24/7 world of communications, social media and transparency, we live in a stakeholder society. These stakeholders have high expectations for business and government, yet in Edelman’s 2012 Trust Barometer we found a real deficit in the trust people have in these same institutions.

In July this year GSK hit the headlines when the company agreed to pay $3 billion in fines and plead guilty to federal charges of illegally promoting off-label use of antidepressants and various other outstanding charges.

In a recent interview with the webzine The Scholarly Kitchen, Oransky complained about a lack of transparency in science communications and worried that the hypercompetitive funding environment is encouraging some researchers to cut corners. The same may be true of science journalists.