Internet Does Dot Kill the TV Star (at least in Brazil)
In Brazil, TV plays the most important role when talking about entertainment, but also public opinion creation
In Brazil, TV plays the most important role when talking about entertainment, but also public opinion creation I spoke with political pros Steve Schmidt and Bob Shrum this morning to get their assessment of the marketing communications strategy for the Obama and Romney campaigns. I wanted to understand what lessons there might be for corporate reputation or brand marketing PR people.Internet Does Dot Kill the TV Star (at least in Brazil)
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