Purpose has been rapidly evolving from a form of peripheral programming to a core element at the heart of a brand’s proposition. According Edelman’s 2016 Trust Barometer, 80 percent of informed publics agree that business can pursue its self-interest while doing good work for society. In fact, there is an increasing expectation that business and brands marry profit and purpose.
Our insights-driven approach to Brand Purpose identifies what a brand stands for and brings it to life in an authentic, relevant, differentiated and scalable way. Programming built on purpose at the heart of a brand proposition enhances brand recognition, builds stakeholder loyalty, increases overall brand value while making a positive impact on society.
For more information, please contact Larry Koffler.