Globalization, vacillating trust in institutions, the power of social media and emergent priorities ranging from human development to climate change are forcing corporations to reexamine their priorities. The longstanding concept of “giving back” has evolved to Strategic Corporate Citizenship that leverages impact investing, traditional and nontraditional partnerships, employee engagement, issue advocacy and shared value programming to drive mutually beneficial outcomes for business and society.
Edelman’s 2016 Trust Barometer revealed that trust in business is at a post-recession high, all but pulling equal with trust in NGOs, and the general population worldwide expects business to solve pressing societal needs, while keeping pace with innovation. This alignment of trust and expectations has created an extraordinary window of opportunity for companies.
Strategic Corporate Citizenship not only inspires greater stakeholder engagement, alignment and commitment, it helps make a corporation’s purpose manifest. Our seasoned team partners with industry leaders on that journey – delivering proven, industry-leading results.
For more information, please contact Anne Erhard.