For nearly 20 years, trust in the nonprofit sector, along with its role in helping to solve society’s most intractable problems, has remained unequaled, according to Edelman’s Trust Barometer. Nonprofits bear this responsibility nobly, but their path is anything but clear, especially given that the 2016 Trust Barometer finds that trust in nonprofits has dropped 12 percent in the past year. Nonprofits commonly grapple not only with the complexity of individual social issues, but also with a distracted public, fickle donor preferences, rapidly changing technologies and a constant struggle to differentiate from the ever-increasing number of peer organizations.
Never has it been more important for nonprofits to take a deliberate and strategic approach to managing their brands, while engaging stakeholders who are critical to achieving lasting social benefits. Edelman’s seasoned team partners with nonprofits to help them strengthen their marketing, fundraising, partnerships, and programs to stand out in the market and to deliver on their missions.
For more information, please contact Andrea Helisek.