How Edelman and ALA created LUNG FORCE, a cause campaign to help increase awareness and rally support for the fight against lung cancer, the No. 1 cancer killer of women.Read More
Before launching its new Instant Teh Tarik in Malaysia, Lipton tapped Edelman Kuala Lumpur to show Malaysians that the drink was "their cup of tea."Read More
To foster a healthier online culture in South Korea, Edelman helped SK Telecom create the Social Relay for Clean Online Communications.Read More
To celebrate YVR's 80th birthday, Edelman engaged the public to select a storyteller who would live at the airport for 80 days and 80 nights.Read More
For Starbucks' 40th anniversary, Edelman linked stakeholders to milestones including a new logo and five months of events.Read More
Edelman helped the National Dairy Council and the National Football League encourage youth to consume nutrient-rich foods and exercise for at least an hour every day.Read More
Kraft Canada turned to Edelman to help launch MiO—an innovative liquid water enhancer—in the Canadian market.Read More
Edelman developed an interactive map and digital advocacy widget for Business Roundtable.Read More
When Nyrstar acquired the Langlois mine in Lebel-sur-Quévillon (LSQ) in Quebec, Canada, the company turned to Edelman to build trust in the community and support the organization's efforts in hiring employees.Read More
To promote ConAgra Foods, Inc., we engaged YouTube Influencer Feast of Fiction. In four custom videos, Feast of Fiction shows how to use Ro*Tel, Wolf Brand Chili, PAM cooking spray, Swiss Miss, Hunt’s tomatoes and Reddi-wip in creative recipes inspired by X-Files, Game of Thrones, The Walking Dead and House of Cards. To date, the series has received over 333,000 views, 8,500 likes and 2,500 comments.
To show off the features of BRP’s new Cyclops Gear CGX2 camera, we engaged YouTube tech influencer UrAvgConsumer. The video launched on Black Friday and drove viewers to purchase the camera. To date, it has received over 71,000 views, 2,800 likes, and 370 comments.
To launch WD’s new PiDrive 314GP, we activated a top DIY YouTube influencer to showcase the new product with an added giveaway and drive to purchase. As a result, the Raspberry PiDrive sold out within one day. The video has gained 72,524 views, 1,704 likes, and 352 comments to date; and it drove a 10% click through rate to WDLabs and the product giveaway site.
Campbell’s Soup’s multi-influencer cooking campaign has reached over 305,000 viewers, resulting in over 21,800 likes and 1,350 comments. The program engaged Divas Can Cook, Weelicious, and Karla Celis to create six custom videos integrating Campbell’s Condensed Soups in recipes made for #RealRealLife.
Western Digital’s new My Cloud and My Cloud Mirror products, we activated top tech influencer, Unbox Therapy, to create an unboxing video that features how advanced their tech is. This video has reached 1,149,532 views, 21,681 likes, and 2,731 comments to date; and it drove over 32k clicks to the purchase page.
Petco’s Pet Code with Tobuscus and Gryphon launched in July 2015. This much buzzed about YouTube content partnership with influencer Toby Turner (15 Million YouTube Subscribers) delivers huge brand reach and embodies the bond between pet and pet parent that Petco stands for.
Edelman partnered with Girl Rising to create #62MillionGirls in support of the Let Girls Learn initiative launched by First Lady Michelle Obama.
Microsoft and Edelman developed “The Rise of the Humans,” a professionally published book about redefining our relationship with technology.
Kraft MiO set out to make a meaningful impact on its target audience as the title sponsor of Toronto music festival, North by Northeast (NXNE).
Automobile company Citroën and Edelman sent two community managers, an event manager and a director/editor on a 40-day, 11,800 km road trip in Europe.
With Cinco de Mayo falling on Sunday, Dos Equis gave fans the party they deserved with a PR-campaign that moved the holiday back to May 2 - Dos de Mayo.
The Seattle Seahawks were looking to keep up with their online communities by adding social media support during the team's playoff run.
Edelman helped create Allegion’s identity and execute an external and internal communications plan following a spinoff from Ingersoll Rand.
Edelman helped Xbox 360 become the first brand in history to transform a country, reimagining the Principality of Liechtenstein to create a replica of the "Halo" universe.
Edelman helped show Hilton HHonors in its best light by developing an Instagram contest that produced Turkey’s first user-generated photo exhibition.
To promote the new line of Apollo products, AXE and Edelman are blasting 22 fans into space via the AXE Apollo Space Academy in 2014.
Edelman helped create ToGetHerThere, a Girl Scouts advocacy and fundraising cause to ensure balanced leadership within one generation.
During a difficult time for HP, Edelman put together the Global Influencer Summit in Shanghai, China for almost 600 media and influencers from 65 countries.
Edelman created a 360-degree campaign to tell the behind-the-scenes logistics story of how UPS delivered the 2012 Olympics.
Edelman launched the "Drink Different Area" to introduce Carlsberg's no CO₂ added draught system to Italy and help position the company as the industry's leader in sustainability within the country.
To celebrate Microsoft hitting one million Facebook fans, Edelman created an app that put users at the center.
Edelman's efforts help create a national health movement that celebrates the energy, passion and power women have to band together and wipe out heart disease.
Edelman created an innovative social media monitoring tool called TweetLevel, that help turned MTV’s search for a new "Twitter Jockey" into what Time magazine described as, “one of the top 10 Twitter moments of the year.”
Edelman worked with the Consumer Health Products Association to bring the issue of cough medicine abuse to the public.