Girl Scouts of the USA: Turning Girls Into Smart Cookies
Edelman helped create ToGetHerThere, a Girl Scouts advocacy and fundraising cause to ensure balanced leadership within one generation.
Our Work
Starbucks: Transforming the Brand With a Global Public Affairs Campaign
For Starbucks' 40th anniversary, Edelman linked stakeholders to milestones including a new logo and five months of events.
View Case StudyFuel Up to Play 60: Empowering Kids to Eat Right and Move More
Edelman helped the National Dairy Council and the National Football League encourage youth to consume nutrient-rich foods and exercise for at least an hour every day.
View Case StudyKraft – MiO Canada: Harnessing Third-Party Expertise to Launch a New Product
Kraft Canada turned to Edelman to help launch MiO—an innovative liquid water enhancer—in the Canadian market.
View Case StudyBusiness Roundtable: Using Social Tools to Change Public Opinion
Edelman developed an interactive map and digital advocacy widget for Business Roundtable.
View Case StudyNyrstar: Recruiting Skilled Workers and Building Ties With the Community
When Nyrstar acquired the Langlois mine in Lebel-sur-Quévillon (LSQ) in Quebec, Canada, the company turned to Edelman to build trust in the community and support the organization's efforts in hiring employees.
View Case StudyOther cases
Berliner Pilsner: Creating a Successful Code Promotion
As part of a wider effort to strengthen Berliner Pilsner’s positioning as a local Berlin beer and boost sales for the company, the brand turned to Edelman Germany’s digital agency, gosub, to create an online code promotion.
HP: Reinforcing Commitment to the PC and Printer Markets at the Global Influencer Summit
During a difficult time for HP, Edelman put together the Global Influencer Summit in Shanghai, China for almost 600 media and influencers from 65 countries.
UPS: Delivering the Olympics
Edelman created a 360-degree campaign to tell the behind-the-scenes logistics story of how UPS delivered the 2012 Olympics.
Carlsberg: Launching a New Era of “SustainaBEERity”
Edelman launched the "Drink Different Area" to introduce Carlsberg's no CO₂ added draught system to Italy and help position the company as the industry's leader in sustainability within the country.
Hillshire Brands: Transforming a Storied American Company
Edelman worked with Hillshire Brands to plan an Investor Day event in New York to outline the company’s mission, unveil the new name and logo and maximize awareness of the business among Wall Street, employees and trade audiences.
Norton by Symantec: Protecting Consumers From Cybergeddon
To educate consumers worldwide about cybercrime, Edelman GCRM client Norton partnered with MATTER and “CSI” creator Anthony E. Zuiker on Cybergeddon, a groundbreaking digital crime thriller.
Ontario Medical Association: Giving Doctors Just What They Ordered
To celebrate “Doctors’ Day” in Ontario, Canada, and help the Ontario Medical Association drive positive discussion about doctors, Edelman launched a Facebook campaign, Thanks Doc!
Microsoft: Showing Facebook Fans App-reciation With “A Year in the Like”
To celebrate Microsoft hitting one million Facebook fans, Edelman created an app that put users at the center.
PayPal: Driving Business Online
To position PayPal as an online retail expert and champion of small to medium-sized businesses in Australia, Edelman helped develop the "Driving Business Online" roadshow.
Go Red For Women: Igniting a Health Movement
Edelman's efforts help create a national health movement that celebrates the energy, passion and power women have to band together and wipe out heart disease.
MTV: Finding a New Twitter Superstar
Edelman created an innovative social media monitoring tool called TweetLevel, that help turned MTV’s search for a new "Twitter Jockey" into what Time magazine described as, “one of the top 10 Twitter moments of the year.”
CHPA Five Moms: Stopping Cough Medicine Abuse
Edelman worked with the Consumer Health Products Association to bring the issue of cough medicine abuse to the public.
Piloting Preparedness for the World’s Largest Airline
As the global crisis agency of record for the world’s largest airline, Edelman serves an integral role in the company's crisis response activities.
European City of Science: Building Ireland’s Reputation in Science
In 2012, Edelman Dublin managed all international media communications for Europe’s biggest science event—the European Science Open Forum Conference.
CSAT: Supporting Recovery From Mental and Substance Use Disorders
The Center for Substance Abuse Treatment brought on Edelman to help shine on a light on recovery from mental and substance use disorders.
GE Aviation: Elevating Perceptions of GE Aviation
Edelman works with GE Aviation to affirm the company's reputation as an industry leader through strategic, ongoing public relations efforts.
Albal: Promoting Preventable Food Waste
To teach consumers about preventable food waste in Europe, Edelman helped create the "Save Food" initiative for Cofresco's food storage brand, Albal.
AXE: Building Brand Relevance Through a College Music Tour
Edelman developed the AXE One Night Only tour to ramp up engagement among the brand's18-24 year-old fans.
American Egg Board: Uniting Farmers, Families and Communities to Feed America
Edelman helped create the Good Egg Project for the American Egg Board to re-educate Americans about where their eggs come from and encourage consumers to join America’s egg farmers in the fight against hunger.