How Edelman and ALA created LUNG FORCE, a cause campaign to help increase awareness and rally support for the fight against lung cancer, the No. 1 cancer killer of women.Read More
A thought leadership platform to help redefine MWV as a packaging solutions company.Read More
Before launching its new Instant Teh Tarik in Malaysia, Lipton tapped Edelman Kuala Lumpur to show Malaysians that the drink was "their cup of tea."Read More
To foster a healthier online culture in South Korea, Edelman helped SK Telecom create the Social Relay for Clean Online Communications.Read More
To celebrate YVR's 80th birthday, Edelman engaged the public to select a storyteller who would live at the airport for 80 days and 80 nights.Read More
For Starbucks' 40th anniversary, Edelman linked stakeholders to milestones including a new logo and five months of events.Read More
Edelman helped the National Dairy Council and the National Football League encourage youth to consume nutrient-rich foods and exercise for at least an hour every day.Read More
Kraft Canada turned to Edelman to help launch MiO—an innovative liquid water enhancer—in the Canadian market.Read More
Edelman developed an interactive map and digital advocacy widget for Business Roundtable.Read More
When Nyrstar acquired the Langlois mine in Lebel-sur-Quévillon (LSQ) in Quebec, Canada, the company turned to Edelman to build trust in the community and support the organization's efforts in hiring employees.Read More
Microsoft and Edelman developed “The Rise of the Humans,” a professionally published book about redefining our relationship with technology.
Kraft MiO set out to make a meaningful impact on its target audience as the title sponsor of Toronto music festival, North by Northeast (NXNE).
Automobile company Citroën and Edelman sent two community managers, an event manager and a director/editor on a 40-day, 11,800 km road trip in Europe.
With Cinco de Mayo falling on Sunday, Dos Equis gave fans the party they deserved with a PR-campaign that moved the holiday back to May 2 - Dos de Mayo.
The Seattle Seahawks were looking to keep up with their online communities by adding social media support during the team's playoff run.
Edelman helped create Allegion’s identity and execute an external and internal communications plan following a spinoff from Ingersoll Rand.
Edelman helped Xbox 360 become the first brand in history to transform a country, reimagining the Principality of Liechtenstein to create a replica of the "Halo" universe.
Edelman helped show Hilton HHonors in its best light by developing an Instagram contest that produced Turkey’s first user-generated photo exhibition.
Using a community management program that helped Slim Jim show up as one of the guys, Edelman helped the brand build a Facebook fan base that is now more than one million strong.
To promote the new line of Apollo products, AXE and Edelman are blasting 22 fans into space via the AXE Apollo Space Academy in 2014.
To teach consumers about preventable food waste in Europe, Edelman helped create the "Save Food" initiative for Cofresco's food storage brand, Albal.
Edelman helped create ToGetHerThere, a Girl Scouts advocacy and fundraising cause to ensure balanced leadership within one generation.
As part of a wider effort to strengthen Berliner Pilsner’s positioning as a local Berlin beer and boost sales for the company, the brand turned to Edelman Germany’s digital agency, gosub, to create an online code promotion.
During a difficult time for HP, Edelman put together the Global Influencer Summit in Shanghai, China for almost 600 media and influencers from 65 countries.
Edelman created a 360-degree campaign to tell the behind-the-scenes logistics story of how UPS delivered the 2012 Olympics.
Edelman launched the "Drink Different Area" to introduce Carlsberg's no CO₂ added draught system to Italy and help position the company as the industry's leader in sustainability within the country.
To educate consumers worldwide about cybercrime, Edelman GCRM client Norton partnered “CSI” creator Anthony E. Zuiker on Cybergeddon, a groundbreaking digital crime thriller.
To celebrate “Doctors’ Day” in Ontario, Canada, and help the Ontario Medical Association drive positive discussion about doctors, Edelman launched a Facebook campaign, Thanks Doc!
To celebrate Microsoft hitting one million Facebook fans, Edelman created an app that put users at the center.
Edelman's efforts help create a national health movement that celebrates the energy, passion and power women have to band together and wipe out heart disease.
Edelman created an innovative social media monitoring tool called TweetLevel, that help turned MTV’s search for a new "Twitter Jockey" into what Time magazine described as, “one of the top 10 Twitter moments of the year.”
Edelman worked with the Consumer Health Products Association to bring the issue of cough medicine abuse to the public.
As the global crisis agency of record for the world’s largest airline, Edelman serves an integral role in the company's crisis response activities.
In 2012, Edelman Dublin managed all international media communications for Europe’s biggest science event—the European Science Open Forum Conference.
The Center for Substance Abuse Treatment brought on Edelman to help shine on a light on recovery from mental and substance use disorders.
Edelman works with GE Aviation to affirm the company's reputation as an industry leader through strategic, ongoing public relations efforts.
Edelman developed the AXE One Night Only tour to ramp up engagement among the brand's 18-24 year-old fans.
Edelman helped create the Good Egg Project for the American Egg Board to re-educate Americans about where their eggs come from and encourage consumers to join America’s egg farmers in the fight against hunger.
Petco’s Pet Code with Tobuscus and Gryphon launched in July 2015. This much buzzed about YouTube content partnership with influencer Toby Turner (15 Million YouTube Subscribers) delivers huge brand reach and embodies the bond between pet and pet parent that Petco stands for.
In an effort to generate awareness of the different product offerings for each of WD’s hard drives, we partnered with YouTube influencers Corridor Digital, TastyPC and Trey Ratcliff to create a series of videos that address the why-to buy, and how-to use for each product. To date the series has accrued 555,000 views, and 1,200 engagements.