Social enterprises — or companies that use the double bottom line to measure their success — aren’t new to economies worldwide, but they are operating in far greater numbers. Be they a non-profit or for-profit company, a social enterprise’s ability to making a positive social impact, while standing out from the crowd and influencing consumer behavior, require deft, multi-stakeholder communications.
Today’s generation social enterprises are driving change, whereas many traditional business are adapting elements of social entrepreneurship in order to create greater social and environmental impacts. In addition to realizing a marked competitive advantage in an increasingly congested marketplace, these companies have the opportunity to be broadly recognized as incubators of breakthrough innovations.
From Savers/Value Village and Theo Chocolate to REI and Starbucks, Edelman has enabled the growth of a diversity of social enterprises through dynamic storytelling, stakeholder engagement and integrated communications platforms.