Client-Centric Approach

As a leading global communications marketing firm, we strive to offer our clients a truly integrated network and global approach in everything we do — whether it’s cultivating stakeholder relationships, developing thought leadership platforms, creating digital strategies or breakthrough ideas that translate across cultures and borders. Our global reach offers us a unique opportunity to customize teams to be successful which helps our clients achieve their business goals.

While each client is unique, standards of excellence are universal. That’s why we’ve built global programming guidelines to provide a standard approach to creating the strategy and idea to the tactical programs and measurement. Our team of senior strategists and creative thinkers partner with account leads to offer our clients a continuous flow of fresh new thinking and game changing ideas. Because at our core, what we’re all about is successfully supporting every client, every day.

Global Client Relationship Management Program

For our largest global clients, we have created a best-in-industry approach to managing multi-market client relationships which we call our Global Client Relationship Management program.

We appoint a Global Client Relationship Manager (GCRM) who is responsible for overseeing the global client relationship, setting the strategy and managing the core client team. GCRMs are dedicated to bringing the best of Edelman resources to our clients – wherever and whenever required.

This client-centric approach ensures that all practices and offices around the world working on the client’s business follow consistent standards, protocols and processes – and achieve impactful results. Our client relationship managers facilitate the regular flow of information and ideas, cultivate the growth of the team relationship and monitor significant client business developments – especially changes in strategic direction that may impact communications programming.

These practices not only provide a global perspective of the business for Edelman, but they offer our clients better insight into the structure of the work we do, which can ultimately lead to better value and efficiencies through streamlining resources, best practice sharing and enhanced team integration and collaboration.

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