krispr communications was formed in early 2012 and is based in Chicago. The agency leads traditional and social media outreach as well as communication to the nutrition community on behalf of the Michigan-based Kellogg Company.

The group works across a variety of brands within the company’s morning foods, frozen foods and snacks divisions, including Special K, Pop-Tarts, Rice Krispies, Morningstar Farms and Cheez-it. In addition to the overall account service team, krispr is comprised of media specialists, digital/social experts, creative strategists and registered dietitians.