Insight-led Relationship Development. Awareness and Trust-building initiatives that fuel lead generation. Nimble and seamlessly integrated marketing.
Edelman brings its Business-to-Business clients these vital attributes unlike any other firm.
Our B-to-B Center of Excellence includes 200 counselors embedded in every office across the globe. Through fully integrated teams we deliver business value at every phase of your customers’ increasingly convoluted decision journey.
We are real-time students of the trends and challenges buffeting B-to-B marketers — from the consumerization of marketing promises, channels and tools, to the increased complexity of your customers’ decision-making process, to the need to draw actionable insights from a preponderance of data.
We see three strategic imperatives to solving these B-to-B challenges:
As a global, family-owned firm, Edelman is uniquely structured to serve clients of all sizes… from hungry start-ups to more than 20 clients with programs over $1 million in scope. We offer special depth in Energy, Financial Services, Food, Health and Technology, but we serve – and help clients market to – all sectors from heavy industry and manufacturing leaders, to supply chain providers and professional services.