People

Cydney Roach Headshot

Cydney Roach

Cydney Roach is the Global Chair and U.S. Practice Lead for Employee Experience at Edelman. She has 25 years of experience helping create value for Fortune 500 clients by focusing on the people dimension of business transformation. Cydney has deep subject matter expertise accelerating performance via change management, strategic communications, leadership alignment, employer brand and culture, particularly in complex global merger integrations, IPO readiness and spins. She has worked with Simon Sinek to help clients define and activate their purpose-driven cultures, particularly those that drive diverse and inclusive cultures. Cydney speaks often on the topics of purpose-led organizations and trust at work. She has written bylined articles on the role of leadership in M&A and is a regular guest lecturer at the Human Capital Institute and NYU Stern.

Cydney’s experience spans a variety of industries. Her client roster has included: Viatris, Johnson & Johnson, Merck, Bristol-Myers Squibb, Dignity Health, Henry Ford Health Systems, Rio Tinto, PayPal, Microsoft, Prudential and Mattel. She is a specialist in helping realize deal value in transformative M&A and is the author of a comprehensive human capital transaction playbook. Prior to joining Edelman, Cydney was a leader in the People Advisory Services practice at EY where she was the global lead of their Culture Transformation practice. At Deloitte she was the US leader of their Strategic Communications and Change Management practice. The first half of her career was spent as a creative director in advertising agencies including BBDO and Saatchi.

Cydney received her B.A. from Georgetown University. She brings a global perspective, having lived and worked in Paris, London and Cairo.