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25 Years of Trust
Featured Inside Edelman: New Places, New Perspectives – Megan Johnson From Canada to the U.S., India, and now Singapore — Megan’s global journey reflects a deep curiosity, a love of change, and an openness to the unexpected. Each move has broadened her perspective, strengthened her adaptability, and deepened her appreciation for the shared Edelman spirit that connects teams across continents. KEEP READING The Demise of the Old Guard Leaves Door Open Thanksgiving Means Butterball; The Evolution of Brand PR Explore All Insights
Global (EN)

  • Start your journey with Edelman Hong Kong

    Looking for work that matters? Explore careers at Edelman Hongkong and join a global team committed to shaping conversations, building trust, and driving change.

     BROWSE CAREERS GN-image/
    Contact

    Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman Hong Kong can partner with your business.

     Contact Us

    Start your journey with Edelman

    Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.

     BROWSE CAREERS gn-img/
    Contact

    Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.

     Contact Us
    /sites/g/files/aatuss191/files/styles/trust_tile_image_for_main_nav/public/2025-05/GN-25yr.jpg?itok=TFl6jSPV

    25 Years of Trust
    Featured Inside Edelman: New Places, New Perspectives – Megan Johnson From Canada to the U.S., India, and now Singapore — Megan’s global journey reflects a deep curiosity, a love of change, and an openness to the unexpected. Each move has broadened her perspective, strengthened her adaptability, and deepened her appreciation for the shared Edelman spirit that connects teams across continents. KEEP READING The Demise of the Old Guard Leaves Door Open Thanksgiving Means Butterball; The Evolution of Brand PR Explore All Insights

      The world’s leading study on trust will reveal what shapes it in 2026 - coming in January

     GET THE REPORT FIRST

    OUR WORK

    KFC Brainwave Bucket

    KFC

    Asia Airmiles

    ASIA MILES

    Astrazeneca

    ASTRAZENECA

    M+

    M+

    Hong Kong Palace Museum - Building

    HONG KONG PALACE MUSEUM

    Oatly

    OATLY

    Nissan

    NISSAN

    Sunkist

    SUNKIST

    Nadima

    UNHCR

    HSBC

    HSBC

    Starbucks

    STARBUCKS

    HKSTP

    HK SCIENCE & TECHNOLOGY PARKS CORP

    SEE ALL OUR WORK
    CONSUMER INSIGHTS

    Gen Z in Hong Kong 2024: Exploring Views on Brand, Purpose, and Career

    As the influential power of Generation Z grows as the generation matures, the world continues to sharpen its focus on how this cohort is causing evolutions across global markets and industries.
    Insights

    Business - A Harmonising Force in a Polarised Asia

    A growing sense of distrust, and with it polarisation, has been sweeping across our region, and the world. It feeds on itself. It is driven by a combination of increased distrust in government and media, a lack of shared identity, sense of systemic unfairness, economic pessimism, and societal fears all contributing towards a more polarised society.

    TRENDING INSIGHTS

    Expert views on the political, social and economic factors influencing trust in society.
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    Gen Z in Hong Kong in 2024: exploring views on brand, purpose and career

    Gen Z in Hong Kong 2024: Exploring Views on Brand, Purpose, and Career
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    Gen Z & Gen X in Hong Kong Influencing the Future of Communications and Marketing

    Business – A Harmonising Force in a Polarised Asia

    Business – A Harmonising Force in a Polarised Asia
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    Warren Fernandez Named CEO of Edelman’s Asia Pacific Region
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    The Rise of Trusted Influence: 3 Key Gen Z Trends to Act On

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    Time poverty diminishes the bottom line and employee performance—and that will matter even more in a post-pandemic world
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    This Earth Week, a blueprint for climate leadership

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    The AI arms race has us on the road to Armageddon