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FeaturedCracking The Gen Z Code – 7 Takeaways for Building Trust and Connection With This GenerationIn today’s dynamic business landscape, Gen Z is redefining the rules of brand engagement. Recently, during the third edition of PRologue, the Public Relations Consultants of India (PRCAI) hosted a panel discussion titled ‘Cracking the Gen Z Code’. KEEP READING
Edelman Trust Barometer 2021After an unparalleled year marked by turbulence and uncertainties, the Edelman Trust Barometer 2021 throws light on several factors including the rising inequities fuelled by the pandemic, growing mistrust of information sources, and the need for the four institutions – government, business, media, and NGOs -- to jointly solve for foundational problems such as education, health, and poverty. KEEP READING
To beat the pandemic, begin mass campaign on safety protocolsPlaces of congregation, like markets, offices, public transport, slums, and residential areas, must be specially targeted. Just as non-compliance with road safety rules leads to traffic fines and more, there must also be strict emphasis on compliance for the Covid-19 safety protocols.KEEP READING
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Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.
Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.
FeaturedEdelman Trust Institute Trust SummitLatin America Electoral Report: July 2026The New Business of ImpactImpact no longer sits at the edge of business. As companies become more intentional about defining impact and deciding where it should influence decisions, leaders are rethinking how the work is led across the enterprise.KEEP READING
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The world’s leading study on trust will reveal what shapes it in 2026.
You have an entrepreneurial spirit, energy, passion and a curious mind. You are obsessed with quality and always go that extra mile. You are courageous and excited by working on leading global brands with the smartest in the industry.