As the world’s population grows, the global economy recovers and developing countries embrace new technologies, the need for vital energy resources will continue to rise. Edelman’s Energy sector helps companies and organizations navigate today’s ever-evolving landscape and build effective programs, from integrated global campaigns to hyper-local grassroots efforts. We have a global network of 250+ energy communications experts, with experience in all segments of the industry, allowing us to deeply understand the issues, trends and our clients’ business.
We evolve, promote and protect our energy clients’ interests by helping them manage reputation, deliver business value, shape policy outcomes and preserve the license to operate. We do this by informing and participating in constructive dialogues, sustaining engagement of stakeholders and communities, developing strong narratives and compelling content, and managing issues and crises.
Energy is fundamental to our quality of life and the conversation surrounding it is one of the most important of our time. To meet growing demand, we will need more energy from all sources, smarter generation, wiser consumption and improved infrastructure. We will need to encourage behavior change by all energy users, from businesses to consumers, to help them think and act differently. And we will need to inform and engage in conversations with a range of stakeholders – from the private and public sectors, to NGOs and industry groups, to independent experts and ordinary citizens – on how we can pursue energy opportunities while balancing associated societal, economic and environmental impacts.
Our energy client portfolio is deep and diverse – from fossil fuels and nuclear, to alternatives and renewables, to utilities and infrastructure. So too is the range of communications expertise we bring to our clients’ programs, including corporate reputation, consumer marketing, CSR campaigns, public affairs, grassroots advocacy, media relations, social media, advertising and crisis communications.