Technology

Technology touches every aspect of our lives and drives many of the world’s greatest innovations. Some companies invent, while others sell. Some use technology to disrupt other industries, creating unprecedented growth and valuation. But nearly all companies face technological issues and complexities.  

The phenomenal advancement in technology of recent years, cloud computing to the Internet of Things, Artificial Intelligence and Blockchain is igniting discovery and innovation on a global scale. This is creating new classes of companies and unprecedented business models, while shaking up and energizing every industry sector, from financial to energy, health, transportation, education and agriculture. Choosing the right communications marketing partner in this environment of radical change is essential. We help our clients become agenda-setters, scale their communications, reach new C-Level audiences, and transition from start-up to enduring global brand. Our teams have worked with companies like Netflix, PayPal and eBay to transform their business through creative storytelling and strategic communications programs. We have successfully transitioned products into companies and companies into entire ecosystems. We will bring the right expertise to the table to help your company navigate increasingly complex needs while retaining what makes your company unique and beloved by users. The most successful organizations will be driven by a new understanding of trust, complex relationships and narrative manifest as meaningful story, where Edelman has earned the license to lead.

Such relentless change presents new opportunities and new challenges for organizations of all kinds. In the face of uncertainty, companies must:

  • Build brands and rise above market noise with meaningful stories that resonate.
  • Create and sustain communities based on respect and trust with their stakeholders.
  • Develop employees, partners, developers, analysts and enthusiasts as influencers.
  • Attract and retain top talent.
  • Address the complexities of working across geo-political boundaries and respecting the expectations of different cultures.

Our deep knowledge of tech spans more than 700 practitioners in nearly 40 countries across every sub-sector. Edelman Technology views the world through multiple lenses: We help tech companies build their brands and reputation. We assist them in marketing their products and differentiating them within their fields as our expertise with practice areas such as digital marketing, corporate reputation, employee engagement, public affairs and crisis combined makes us the only agency with sufficient knowledge and capability to evolve companies whilst promoting their vision and protecting their reputation as they grow.

We have experience working with both startups and Fortune 500 companies and understand the nuances of each stage of business. We’re the team that launched Xbox and helped it grow into a pop culture icon with the launch of Kinect for Xbox 360 a decade later. We helped engineer the Adobe “Create” campaign and steer it through a host of digital and media channels. We’ve helped Samsung build a global reputation with staying power, and we’ve launched hundreds and hundreds of start-ups in just about every known sub-sector of technology. We develop 360-degree solutions that target everyone from policy makers to partners, shareholders to customers.  We’re researchers and creatives who surface ideas and insights that catch on. We’re digital natives and natural storytellers. If there’s something we don’t know, we tap into the vast Edelman network, which offers a myriad of services, to deliver the best results for our clients.

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