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Inside Edelman: Hispanic Heritage Month – Bernardo Gomez and Luna Echeverria
For this special Hispanic Heritage Month edition of Inside Edelman, we profiled members of our community to highlight their unique experiences and point of view as they reflect on what it means to be Hispanic/Latino/a/e/x within the firm and beyond.
Gen Z’s deep-rooted value for brand purpose means new KPIs for marketers
More so than any previous generation, Gen Z places great importance on brand purpose. While the construct of the belief-driven buyer is not necessarily new, Gen Z has taken it to staggeringly new levels with 92% stating that they need to share values with a brand to buy from it.
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