In another effort to push the use of their Stories feature, Facebook is adding popular tools such as live-streaming, GIF creation, new visual effects, and even boosting their AR capabilities. While the feature is becoming eerily similar to that of Instagram, it just might be the push the platform needs to garner more utilization.
This week, Instagram announced an upgrade to its comments section that will be rolled out to all users in the coming weeks: threaded comments. The feature, similar to an existing functionality on Facebook, will enable both brands and users to reply to individual comments and start separate threads. The update will make it easier to follow Instagram conversations for community management and proactive engagement efforts.
Pinterest has added the ability to focus on specific items in visual search and moved the placement of the Pinterest Lens button down the screen, resulting in a 70 percent increase in use. It has also finally added the capability of zooming into images by pinching the screen. While it may seem like a minor update, it is a long-awaited response to Pinterest’s interest in using the zoom feature as a way to customize visual search in the future. These updates continue to help Pinterest stay relevant despite its smaller active user base.
LinkedIn now shows connections when users are active on the platform, displaying a green dot when on desktop and a green circle when on mobile. This active status feature will be turned on automatically, and while users will have the ability to switch it off, doing so will remove their ability to see other connections’ availability as well. This update comes after a string of mobile platform upgrades and messaging improvements that has driven a 240 percent increase in messages sent on LinkedIn.
Lauren Switzer is an assistant account executive, Digital, Edelman Seattle.