Recently, I had the pleasure of hosting 20 Chicago-based communications, marketing and human resources professionals at Trust Over Easy, a breakfast brainstorm based on insights from The Employer Advantage, the employee experience-focused supplement to the 2018 Edelman Trust Barometer.
Increasingly, many of our clients are embracing bottoms-up strategic planning, bringing employees together to take on strategic challenges across organizational silos. Inspired by this departure from the traditional top-down leadership cascade, we designed this year’s event as a series of small group discussions. Using findings from the study as conversation springboards, peers from a variety of industries crowd-sourced solutions to common challenges in their own organizations.
For example, the study uncovered the surprising fact that 72 percent of employees trust their employer to do what is right. This unexpected bright spot in a distrustful world is even more pronounced in the U.S., where a full 79 percent of the workforce trusts their organization. But discussions at the event revealed that many organizations are struggling to unleash the full power of this employer advantage. Many participants said it’s an uphill battle convincing leaders and mid-level managers to make time for building relationships and trust with their teams. “Sharing information and creating dialogue so often gets deprioritized behind running the business,” explained one internal communicator. This challenge led to a rich exchange of ideas for building trust internally, including:
Tamara Snyder is an executive vice president, Employee Experience, Chicago.