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This could be the most complex time ever for brands. We are enduring three interconnected crises: the global pandemic, economic downturn and systemic racism.
138 days after the UK officially announced its first lockdown and 101 days after the outcry over racial injustice was renewed and amplified around the world, I walked off a plane that had departed from Heathrow and landed in my hometown of Chicago, hoping for a brief respite with family and loved ones.