For the fifth year in a row, NGOs are the most trusted institution in the world, and in 16 of the 25 countries surveyed, more trusted than business. Trust in NGOs has reached a record high of 79 percent in China among 35 to 64-year-olds. This signals a number of changes taking place within the country, including the evolution of its market. The growth in NGO trust, a by-product of becoming the world’s second-largest economy, also indicates that China’s people and media outlets are breaking long-standing traditions and now relying more heavily on non-traditional sources for information. Since 2009, trust in NGOs has surged in India to 68 percent among 35-to 64-year-olds.
But some countries weren’t as trusting of NGOs. In markets that dealt with crises and scandals such as Brazil (down 31 points), Japan (21 points), and Russia (14 points), NGOs suffered severe drop-offs in trust.
In the video below, Richard Edelman explains NGO’s key role in civil society as it relates to trust:
In the video below, Stephen Goldsmith, former Mayor of Indianapolis and former Deputy Mayor of New York, discusses the power of a government-NGO partnership: