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Earning Trust through Communications

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations.

Research

Trust Barometer Special Report: Trust, the New Brand Equity

Now brands will need to operate at the intersection of culture, purpose and society. Brands need to be for the people, and guided by the people.

Why? Because brand trust ranks higher than brand love.

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Cannes Lions 2021

Edelman Wins Cannes Lions Grand Prix

Edelman wins a Grand Prix in the Entertainment Lions for Sport at the Cannes Lions Festival for ASICS Eternal Run.

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Cannes Lions 2021

Good Humor, New Jingle for a New Era

When a viral video resurfaced the racist origins of the minstrel tune “Turkey in the Straw” we knew Good Humor had the opportunity and responsibility to respond with a solution that spread joy, in a moment when the country needed it most. Our idea was simple: join forces with an iconic Black artist to create a jingle that represents all communities.
Cannes Lions 2021

Independent Agency of the Year - Entertainment Track

Edelman has been named Independent Agency of the Year for the Entertainment Track at this year’s Cannes Lions Festival of Creativity. The award is calculated by the accumulation of points within the Entertainment track.

Latest Updates

Research

The New Brand Truth: Without Trust, We Can’t Love

Insight

Recommitting to Trust

Research

Trust, the New Brand Equity

Insight

Haul Out the Stereotypes

Insight

Why The Edelman Trust Institute?

News

Christoph Becker Named Global Chair of Integration at Edelman

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