Trust Barometer Special Report: Trust, the New Brand Equity

Now brands will need to operate at the intersection of culture, purpose and society. Brands need to be for the people, and guided by the people.

Why? Because brand trust ranks higher than brand love.

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Cannes Lions 2021

Edelman Wins Cannes Lions Grand Prix

Edelman wins a Grand Prix in the Entertainment Lions for Sport at the Cannes Lions Festival for ASICS Eternal Run.

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