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Earning Trust through Communications

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations.

Edelman Global Advisory

Edelman Launches Global Advisory

Edelman has launched Edelman Global Advisory that will provide tailored business and government advisory services to institutions seeking to navigate today’s changing geopolitical and economic landscape.
Cannes Lions 2021

Good Humor, New Jingle for a New Era

When a viral video resurfaced the racist origins of the minstrel tune “Turkey in the Straw” we knew Good Humor had the opportunity and responsibility to respond with a solution that spread joy, in a moment when the country needed it most. Our idea was simple: join forces with an iconic Black artist to create a jingle that represents all communities.
Cannes Lions 2021

Edelman Wins Cannes Lions Grand Prix

Edelman wins a Grand Prix in the Entertainment Lions for Sport at the Cannes Lions Festival for ASICS Eternal Run.

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Research

Trust Barometer Special Report: Trust, the New Brand Equity

Now brands will need to operate at the intersection of culture, purpose and society. Brands need to be for the people, and guided by the people.

Why? Because brand trust ranks higher than brand love.

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Why Edelman Global Advisory?

Insight

The Empowered Employee

Research

The New Brand Truth: Without Trust, We Can’t Love

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Tree Corps

Research

Trust, the New Brand Equity

News

Christoph Becker Named Global Chair of Integration at Edelman

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