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25 Years of Trust
Featured Why the EU Must Safeguard Patient Advocates: Health Policy’s Most Trusted Voice at Risk As EU health policy evolves, patient advocates, among the public’s most trusted voices, face exclusion. Here’s why protecting them is a strategic imperative. KEEP READING Why the EU Must Safeguard Patient Advocates: Health Policy’s Most Trusted Voice at Risk As EU health policy evolves, patient advocates, among the public’s most trusted voices, face exclusion. Here’s why protecting them is a strategic imperative. KEEP READING Why Cannes Lions 2025 Left Me Wanting More Explore All Insights

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The Rise of the Hidden Buyer: Rethinking B2B Influence Beyond the Obvious
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6 A.M.
Time to Draw a Line
B2B
The Rise of the Hidden Buyer: Rethinking B2B Influence Beyond the Obvious
B2B
How Content Strategy Drives B2B Deals Forward

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2025 Edelman-LinkedIn B2B Thought Leadership Impact Report

In today’s complex B2B landscape, buying decisions are rarely made by just one stakeholder. Instead, they’re shaped by a broader group of internal influencers: “hidden buyers.”.
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Water for the People

The Dehydrating Book
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You Craved, We Crumbl’d
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A dedicated consortium of 250+ GenZers around the globe, poised and ready to help marketers and brand leaders engage their generation effectively.

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Your source for understanding and engaging the influential 55+ demographic. This generation is redefining aging and holds substantial economic power, making them a critical audience for brands.

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2025 Trends Report: Tipping Points

Equip leaders to act in 2025's high-stakes world by cutting through noise, spotting cultural tipping points, and navigating AI, politics, and polarization.

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We believe climate change is the biggest crisis we face as a society. Addressing this challenge requires creative solutions, unprecedented collaboration and innovation to drive positive change.

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