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Earning Trust through Communications

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations.

Edelman Trust Barometer

Trust in Food & Beverage

Given the strain on our food systems and the broken state of access and equity, it’s not surprising that our 2022 Trust Barometer data shows that overall trust in the food & beverage sector is slightly up among the general population, but it remains below pre-pandemic highs.

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Edelman News

Earth Day Climate Update

On April 22, 2022, we announced several updates to our January 2022 principles that continue to advance our own climate commitments, and also support efforts to creating a net-zero carbon economy.

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The United Nations Population Fund (UNFPA)

Bodyright

To push social platforms and content sharing sites to take the abusive use of female bodies as seriously as copyright infringements, together with UNFPA, we launched ⓑodyright, a new copyright for the human body.
Research

The Power of Gen Z: Trust & the Future Consumer

With over 2B Gen Z’ers globally holding an estimated $360B in spending power, the challenge of forging real connections is one brands must overcome to grow. To help, we've released Power of Gen Z: Trust & the Future Consumer which explores ways to build trust with this generation.

Latest Updates

Insight

Societal Issues Navigator

Insight

Ken Frazier: A Man for All Seasons

News

Edelman announces new leadership roles for Margot Edelman and Jordan Rittenberry

News

Edelman Names Soni Basi Global Chief People Officer

Trust and Food: What Divides and Unites Us

Insight

The American Advertising Federation Hall of Fame

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