Global (EN)

Earning Trust through Communications

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations.

OUR WORK

Tazo

TAZO: THE WORLDS FIRST REGENERATIVE AD

Viatris

VIATRIS KOREA: LISTEN TO YOUR PAIN

Sanofi - Scent of Life

SANOFI: SCENT OF LIFE

Dove - Keep The Grey

DOVE CANADA: #KEEPTHEGREY

Let Her Grow

DOVE THAILAND: #LETHERGROW

Street Code

HP INDONESIA: STREET CODE

Global Fund

THE GLOBAL FUND: FIGHT FOR WHAT COUNTS

Up the Antibodies

ASTRAZENECA: UP THE ANTIBODIES

See My Skin

VASELINE: SEE MY SKIN

Xbox

XBOX: HALO MASTER PIECE

Klondike

KLONDIKE: REST IN PEACE, CHOCO TACO

Hellmanns

HELLMANN’S: MAYO-NOG

Petgugu

PETGUGU: THE CALL OF CATS

KFC

KFC HONG KONG: BRAINWAVE BUCKET

NIke

EBAY: WEAR EM OUT

Skatebox

EBAY: NIKE SKATEABLE BOX

HP

HP: INKMAGINARY TOYS

KFCero

KFC MEXICO: KFCERO WASTER

Alexion

ALEXION: A STEP IN TIME

Haleon

HALEON: ROUND TABLE OF HEALTH INCLUSIVITY

Lung Story Short

ASTRAZENECA: LUNG STORY SHORT

Dinner with Goop

AJINOMOTO CO: DINNER WITH GOOP

SEE ALL OUR WORK
REPORT

Edelman Trust Institute: Publication 2023

The world is attempting to navigate a period of rapid and often turbulent change at a time when the public’s trust in leaders and societal institutions is unusually low.
RESEARCH

2023 Edelman Trust Barometer: Special Report — Trust and Climate Change

The realities of climate change are evident with more frequent and devastating weather events impacting people all over the world, but institutions lack the trust to do what is right and necessary to slow the crisis.
Global Citizenship Report
LOCAL ACTION GLOBAL TRANSFORMATION

2023 Global Citizenship Report

Through this report, we illuminate how we aspire in a world confronting climate change and inequality to generate sustainable and inclusive progress that delivers a societal impact worldwide.

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Climate Stripes
About Edelman

Our Climate Commitments

We believe climate change is the biggest crisis we face as a society. Addressing this challenge requires creative solutions, unprecedented collaboration and innovation to drive positive change. 

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Edelman Trust Management
PRODUCT

Edelman Trust Management

For more than 20 years, Edelman has been at the forefront of pioneering trust research around the world. These insights have allowed us to identify early signals of changing tides.

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Edelman Gen Z Lab
EXPERTISE

Gen Z Lab

A dedicated consortium of 250+ GenZers around the globe, poised and ready to help marketers and brand leaders engage their generation effectively.

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TRENDING INSIGHTS

Expert views on the political, social and economic factors influencing trust in society.
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6AM Banner_Dec 8

Two Incredible Latinas
office building, abstract

Why The Butterball Turkey Talk-Line Matters
British Museum, London, UK

Combating Hate
Textures & Patterns

Low Hanging Fruit in Health
abstract

A Civil War Weekend
abstract, stairs

The Attacks in the Middle East
abstract

Why Leaders Must Speak Up
Abstract

Navigating the Shift Towards Impact: The Role of CCOs in Stakeholder Capitalism

Blue abstract

A Woman on a Mission