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25 Years of Trust
Featured Innovation at the Pace of Belief? What it now takes to build a future people can believe in. It’s a rare thing for dinner conversation with my youngest to extend beyond a few grunts, laughs and sighs. Not least because I’ll often ask about school at a time when he’s trying to stop thinking about it. So when I recently asked what he was looking forward to before school’s out, he barely looked up. KEEP READING Time to Draw a Line It’s Not Cheating. It’s Co-Authorship. The AI gender gap isn’t about capability. It’s about who gets to trust, and who gets trusted.  KEEP READING Explore All Insights

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6 A.M.
Time to Draw a Line
B2B
The Challenger Opportunity: Why Bold Content Levels the B2B Playing Field
B2B
The Battle for B2B Influence is Won Before Sales Walks In: Shaping Perception and Engaging Hidden Buyers

NEWSROOM

6 A.M.
Time to Draw a Line
B2B
The Challenger Opportunity: Why Bold Content Levels the B2B Playing Field
B2B
The Battle for B2B Influence is Won Before Sales Walks In: Shaping Perception and Engaging Hidden Buyers

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REPORT

2025 Edelman-LinkedIn B2B Thought Leadership Impact Report

In today’s complex B2B landscape, buying decisions are rarely made by just one stakeholder. Instead, they’re shaped by a broader group of internal influencers: “hidden buyers.”.
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25 Years of Trust

Edelman has been at the forefront of understanding this intangible force of society, observing seismic shifts in institutional trust over the past 25 years.

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For more than 70 years, we have led campaigns with real impact on consumers, society, and the bottom line.
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A dedicated consortium of 250+ GenZers around the globe, poised and ready to help marketers and brand leaders engage their generation effectively.

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Your source for understanding and engaging the influential 55+ demographic. This generation is redefining aging and holds substantial economic power, making them a critical audience for brands.

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2025 Trends Report: Tipping Points

Equip leaders to act in 2025's high-stakes world by cutting through noise, spotting cultural tipping points, and navigating AI, politics, and polarization.

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We believe climate change is the biggest crisis we face as a society. Addressing this challenge requires creative solutions, unprecedented collaboration and innovation to drive positive change.

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