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Earning Trust through Communications

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations.

RESEARCH

2023 Edelman Trust Barometer

Lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide, and a failure of leadership brought us to where we are today — deeply polarized.

Explore the findings
NEWS

2023 Edelman Trust Barometer

The 2023 Edelman Trust Barometer reveals that business is now viewed as the only global institution to be both competent and ethical.
ARTICLE

Navigating a Polarized World

2022 was supposed to have been the year when the world emerged from the pandemic, with a promised return to normal life and an economic boom.

OUR WORK

Off Court Champs

DOVE: MEN+ CARE

Bodylove

DOVE: BODYLOVE

Real Voices of Pride

FELGTB: REAL VOICES OF PRIDE

Xbox

XBOX: HALO MASTER PIECE

Fondation des Femmes

FONDATION DES FEMMES: THE COST OF INEQUALITY

National Grid

NATIONAL GRID: THE GREEN LIGHT SIGNAL

Bodyright

UNFPA: BODYRIGHT

The Fuh-Net-Ic Filter

RACE EQUALITY MATTERS: THE FUH-NET-IC FILTER

No to Normal

UNILEVER: NO TO NORMAL

Dear Fitness Industry

DEGREE: DEAR FITNESS INDUSTRY

Hair Love

DOVE: HAIR LOVE

Pay with Change

SPORTS ILLUSTRATED SWIMSUIT: PAY WITH CHANGE

The Unspoken Curriculum

BLHF:THE UNSPOKEN CURRICULUM

Public Health: By Any Memes Necessary

JHUBSPH: PUBLIC HEALTH: BY ANY MEMES NECESSARY

See My Skin

VASELINE: SEE MY SKIN

The Naked Truth

DOVE: THE NAKED TRUTH

The “No” Grants

PURE LEAF TEA: THE “NO” GRANTS

The ASD Band

JAKE’S HOUSE: THE ASD BAND

Bublé Drops

SODASTREAM: BUBLÉ DROPS

SEE ALL OUR WORK
EDELMAN TRUST INSTITUTE

Restoring Trust in a Fractured World

In the Edelman Trust Institute’s latest essay series, “Restoring Trust in a Fractured World,” leaders from across institutions give insights on how to build trust to reduce polarization and repair our social fabric.
ACTION BUILDS COMMUNITY

2022 Global Citizenship Report

Through our FY22 Citizenship Report, Actions Builds Community, we illuminate our commitment to honesty and transparency that foster trust; diversity and inclusion that ensure equality for all; and best practices in all areas of our business that ensure our activities align with all with whom we interact.

TRENDING INSIGHTS

Expert views on the political, social and economic factors influencing trust in society.
SEE MORE
red umbrella

Planet Taco

abstract blue squares

SXSW 2023 Recap: Techies Panic and Tacos Take a Backseat
abstract building in black and white

Family Business Losing Trust Advantage
abstract

Observations on Europe
3d blue pipes

Z-commerce — 5 Myths About How Gen Z Shops
IWD 23 Banner

Inside Edelman: Innovative Solutions in Healthcare and Closing the Digital Gender Gap
6AM Banner_feb 19

The Russian Invasion of Ukraine, One Year Later
Abstract

Companies Must not Stay Silent
Davos, Switzerland panoramic view

A Business-Focused Davos
Business: An unshakable Force

Business: An Unshakable Force in a Polarized World