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2025 Edelman Trust Barometer: Special Report - Trust and Health
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25 Years of Trust
Featured Start Here, Go Anywhere: What We Took Away from the International Women’s Forum in Seattle There are moments in your career when you feel the power of global connection — the shared energy of people who care deeply about progress. The International Women’s Forum (IWF) Global Conference in Seattle was one of those moments. KEEP READING The Me Era: Rethinking Brand Engagement & Relevance By Jackie Cooper. Brand purpose isn’t dead—it’s personal. KEEP READING The New Role for Brands: From Change the World to Change My World By Richard Edelman. Discover why trust is now equal to price and quality. KEEP READING Explore All Insights

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Start Here, Go Anywhere: What We Took Away from the International Women’s Forum in Seattle
Edelman Trust Barometer
The New Role for Brands: From Change the World to Change My World
Edelman Trust Barometer
The Me Era: Rethinking Brand Engagement & Relevance

NEWSROOM

Employee Experience
Start Here, Go Anywhere: What We Took Away from the International Women’s Forum in Seattle
Edelman Trust Barometer
The New Role for Brands: From Change the World to Change My World
Edelman Trust Barometer
The Me Era: Rethinking Brand Engagement & Relevance

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Edelman at Cannes Lions 2025

Join us at Cannes Lions as we celebrate 25 years of the Edelman Trust Barometer and bring bold ideas to life with marketing leaders, creators, and changemakers shaping what’s next.
EDELMAN TRUST BAROMETER

25 Years of Trust

Edelman has been at the forefront of understanding this intangible force of society, observing seismic shifts in institutional trust over the past 25 years.

Our Work

For more than 70 years, we have led campaigns with real impact on consumers, society, and the bottom line.
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Mayo Exchange

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Out Of Home

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Encore Hours

Water for the People

The Dehydrating Book
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You Craved, We Crumbl’d
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Gen Z Lab

A dedicated consortium of 250+ GenZers around the globe, poised and ready to help marketers and brand leaders engage their generation effectively.

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Longevity Lab

Your source for understanding and engaging the influential 55+ demographic. This generation is redefining aging and holds substantial economic power, making them a critical audience for brands.

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2025 Trends Report: Tipping Points

Equip leaders to act in 2025's high-stakes world by cutting through noise, spotting cultural tipping points, and navigating AI, politics, and polarization.

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Our Climate Commitments

We believe climate change is the biggest crisis we face as a society. Addressing this challenge requires creative solutions, unprecedented collaboration and innovation to drive positive change.

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