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Earning Trust through Communications

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations.

Edelman Trust Barometer

Edelman Trust Barometer 2022

Business is now looked to as the stabilizing force delivering tangible action and results on society’s most critical issues.

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Edelman News

Today's Climate Update

On January 7th, 2022, we updated our employees on our commitment to climate action and our role in the global transition to a net-zero-carbon economy. Trust based on actions is key to this transition, and we are determined to be a driving force behind a trusted transition.

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Research

The Power of Gen Z: Trust & the Future Consumer

With over 2B Gen Z’ers globally holding an estimated $360B in spending power, the challenge of forging real connections is one brands must overcome to grow. To help, we've released Power of Gen Z: Trust & the Future Consumer which explores ways to build trust with this generation.
NYCNext

New York State Of Mind

As news headlines rendered New York City "dead", a grassroots movement brought together passionate NewYorkers to rebuild and reignite civic engagement. See how our team's strategy came together to build awareness for #NYCNextNYStateofMind.

Latest Updates

Insight

Business Beware

Modern Technology’s Role in Encouraging Tribal Thinking

Distrust and the Media: What Business Can Do

Trust in Government: A Stark Divide

Reimagining the Centre Amid a Loss of Trust in the West

Defaulting Back to Trust

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