Global (EN)

Earning Trust through Communications

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations.

OUR WORK

Tazo

TAZO: THE WORLDS FIRST REGENERATIVE AD

Viatris

VIATRIS KOREA: LISTEN TO YOUR PAIN

Sanofi - Scent of Life

SANOFI: SCENT OF LIFE

Dove - Keep The Grey

DOVE CANADA: #KEEPTHEGREY

Let Her Grow

DOVE THAILAND: #LETHERGROW

Street Code

HP INDONESIA: STREET CODE

Global Fund

THE GLOBAL FUND: FIGHT FOR WHAT COUNTS

Up the Antibodies

ASTRAZENECA: UP THE ANTIBODIES

See My Skin

VASELINE: SEE MY SKIN

Xbox

XBOX: HALO MASTER PIECE

Klondike

KLONDIKE: REST IN PEACE, CHOCO TACO

Hellmanns

HELLMANN’S: MAYO-NOG

Petgugu

PETGUGU: THE CALL OF CATS

KFC

KFC HONG KONG: BRAINWAVE BUCKET

NIke

EBAY: WEAR EM OUT

Skatebox

EBAY: NIKE SKATEABLE BOX

HP

HP: INKMAGINARY TOYS

KFCero

KFC MEXICO: KFCERO WASTER

Alexion

ALEXION: A STEP IN TIME

Haleon

HALEON: ROUND TABLE OF HEALTH INCLUSIVITY

Lung Story Short

ASTRAZENECA: LUNG STORY SHORT

Dinner with Goop

AJINOMOTO CO: DINNER WITH GOOP

SEE ALL OUR WORK
Research

2023 Edelman Trust Barometer: Special Report - Trust at Work

The meaning of work has shifted, and employees across generational divides are demanding a reset. While trust in “my employer” is higher than any of the four main institutions, employees are expecting more and their influence in the workplace is rising.
EXPERTISE

EDELMAN.AI

Leveraging our extensive expertise in understanding the dynamics of trust—establishing, earning, and maintaining it— we empower organizations to effectively harness the potential of AI as a reliable and trust-building tool.
Edelman Gen Z Lab
EXPERTISE

Gen Z Lab

A dedicated consortium of 250+ GenZers around the globe, poised and ready to help marketers and brand leaders engage their generation effectively.

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Climate Stripes
About Edelman

Our Climate Commitments

We believe climate change is the biggest crisis we face as a society. Addressing this challenge requires creative solutions, unprecedented collaboration and innovation to drive positive change. 

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ETM
PRODUCT

Edelman Trust Management

For more than 20 years, Edelman has been at the forefront of pioneering trust research around the world. These insights have allowed us to identify early signals of changing tides.

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Global Citizenship Report
ACTION BUILDS COMMUNITY

2022 Global Citizenship Report

Through our FY22 Citizenship Report, Actions Builds Community, we illuminate our commitment to honesty and transparency that foster trust; diversity and inclusion that ensure equality for all.

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TRENDING INSIGHTS

Expert views on the political, social and economic factors influencing trust in society.
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Blue abstract

A Woman on a Mission
Abstract - ETM

Renaissance Redux: Echoes of Enlightenment in the Age of AI

abstract

Fukushima Decommissioning
British Museum

The UK Office Reborn
Wavelength Curvature

Reverend Jesse Jackson and the American Odyssey
black abstract background

Verdun
abstract

2023 Cannes Lions Festival: Edelman Wins Gold in Brand Experience & Activation Along with Four Silver and Four Bronze Lions
Blue abstract waves

Zeno at 25 — Triumph of the Fearless
Close up of lanterns

Three Ways To Support Gen Z Asian American, Native Hawaiian, Pacific Islander Professionals In The Workplace

Insight_June1

The Asian American Dream

Colour burst

How to Manage Brand Reputation in Light of AI-Fueled Misinformation
DEI

The Big Day