Trust Barometer Special Report: Trust, the New Brand Equity
Now brands will need to operate at the intersection of culture, purpose and society. Brands need to be for the people, and guided by the people.
Why? Because brand trust ranks higher than brand love.
Edelman Wins Cannes Lions Grand Prix
Edelman wins a Grand Prix in the Entertainment Lions for Sport at the Cannes Lions Festival for ASICS Eternal Run.