Global (EN)

Earning Trust through Communications

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations.

RESEARCH

2023 Edelman Trust Barometer

Lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide, and a failure of leadership brought us to where we are today — deeply polarized.

Explore the findings
NEWS

2023 Edelman Trust Barometer

The 2023 Edelman Trust Barometer reveals that business is now viewed as the only global institution to be both competent and ethical.
ARTICLE

Navigating a Polarized World

2022 was supposed to have been the year when the world emerged from the pandemic, with a promised return to normal life and an economic boom.

OUR WORK

Off Court Champs

DOVE: MEN+ CARE

Bodylove

DOVE: BODYLOVE

Real Voices of Pride

FELGTB: REAL VOICES OF PRIDE

Xbox

XBOX: HALO MASTER PIECE

Fondation des Femmes

FONDATION DES FEMMES: THE COST OF INEQUALITY

National Grid

NATIONAL GRID: THE GREEN LIGHT SIGNAL

Bodyright

UNFPA: BODYRIGHT

The Fuh-Net-Ic Filter

RACE EQUALITY MATTERS: THE FUH-NET-IC FILTER

No to Normal

UNILEVER: NO TO NORMAL

Dear Fitness Industry

DEGREE: DEAR FITNESS INDUSTRY

Hair Love

DOVE: HAIR LOVE

Pay with Change

SPORTS ILLUSTRATED SWIMSUIT: PAY WITH CHANGE

The Unspoken Curriculum

BLHF:THE UNSPOKEN CURRICULUM

Public Health: By Any Memes Necessary

JHUBSPH: PUBLIC HEALTH: BY ANY MEMES NECESSARY

See My Skin

VASELINE: SEE MY SKIN

The Naked Truth

DOVE: THE NAKED TRUTH

The “No” Grants

PURE LEAF TEA: THE “NO” GRANTS

The ASD Band

JAKE’S HOUSE: THE ASD BAND

Bublé Drops

SODASTREAM: BUBLÉ DROPS

SEE ALL OUR WORK
EDELMAN TRUST INSTITUTE

Restoring Trust in a Fractured World

In the Edelman Trust Institute’s latest essay series, “Restoring Trust in a Fractured World,” leaders from across institutions give insights on how to build trust to reduce polarization and repair our social fabric.
ACTION BUILDS COMMUNITY

2022 Global Citizenship Report

Through our FY22 Citizenship Report, Actions Builds Community, we illuminate our commitment to honesty and transparency that foster trust; diversity and inclusion that ensure equality for all; and best practices in all areas of our business that ensure our activities align with all with whom we interact.

TRENDING INSIGHTS

Expert views on the political, social and economic factors influencing trust in society.
SEE MORE
Davos, Switzerland panoramic view

A Business-Focused Davos
Business: An unshakable Force

Business: An Unshakable Force in a Polarized World
abstract shapes

2023 Marketing Wishlist: Authenticity, Community, and People-First

6AM Banner_Jan6

Why Public Service Matters
office building, abstract

The Trait Women Leaders Should Harness To Make The World A Better Place
6AM Banner_Dec14

Fake Media Supported by Programmatic Ad Buying; A Watch Out for PR Firms
abstract

Observations on Asia
abstract

Hispanic Historians
DEI

DEI: Beyond The Blueprint
6AM Banner_Nov10

Mastodon
abstract disks

Executives in the Metaverse
airplanes flying together

From My Father’s Vision in Founding Edelman to Today’s Military Service Members: Employing Veterans Is Smart Strategy

awards

Agency of the Year
metal wall with different colors

The Midwest: Petri Dish for Trust in Business

abstract shapes

India Ascending
DEI

Resilient companies must be prepared to navigate social issues

6AM Banner_Oct4

Polarization and Trust
Brand abstract

World Mental Health Day is a Cue
Dan Edelman takes picture

On Turning 70
abstract

Crisis Management No Longer Just the Domain of Corporate Communicators
Mighty Dream banner

Pharrell Williams and Edelman Launch Mighty Dream, A Creative Advocacy Agency
Zoom Call

Dear CEO: Here’s Why You Should Trust Your Employees
6AM Banner

A Night to Remember
6AM Banner_Jan12

Business Needs to Combat Rising Antisemitism