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Our work as a global communications firm is built on earning the trust of our clients’ stakeholders through reputation management, commerce and brand advocacy. For more than 25 years, we have studied the influence of trust across society — government, media, business, and NGOs — to shape conversation, drive results and earn action. Our work has proven that an organization’s ability to succeed or fail is defined by trust in their mission and leadership, and our industry-leading research explains why.
Edelman has been at the forefront of understanding this intangible force of society, observing seismic shifts in institutional trust over the past 25 years.
2025 Edelman Trust Barometer
Trust and the Crisis of Grievance
The 25th anniversary edition of the Edelman Trust Barometer has has revealed a profound shift to acceptance of aggressive action, with political polarization and deepening fears giving rise to a widespread sense of grievance.
Explore the FindingsSpecial Reports
Specialized analyses on a range of timely and relevant topics to study the implication of trust on the issues of the day.
Insights
Expert views on the political, social and economic factors influencing trust in society.
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Access to Edelman's data, research and insights on societal trust.
Innovation in Peril
Navigating a Polarized World
The Cycle of Distrust
Declaring Information Bankruptcy
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