Our fourteen years of data indicates that trust is heavily influenced by geography. Where you live impacts how, and who, you trust. Exploring trust in 27 markets around the world allows us to report global results as well as identify differences among markets, regions and economic groupings such as “developed” and “developing” markets. Additionally, we see significant difference among General and Informed Public populations, with the general public reporting substantially lower trust than informed publics.
Globally, the 2014 Edelman Trust Barometer shows a slight decline in trust over the last year, due in part to significant declines in trust of government in many markets. Trust levels in 2014 also showed strong regional variations. Poland, the U.S. and Mexico experienced major declines while the biggest increases in trust occurred in UAE, Indonesia, Australia and Argentina.