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25 Years of Trust

Featured How Content Strategy Drives B2B Deals Forward One of the most critical components of a successful B2B content strategy is understanding your audience. Not just who they are, but how they think, what drives their decisions, and how they navigate the buying journey. KEEP READING The Challenger Opportunity: Why Bold Content Levels the B2B Playing Field In B2B marketing, there’s a lingering myth that legacy always wins: that the company with the biggest name, deepest pockets, and longest history is automatically the best choice. But that’s not always the case. KEEP READING The Battle for B2B Influence is Won Before Sales Walks In: Shaping Perception and Engaging Hidden Buyers A 5th century strategist may seem an unlikely reference for today’s B2B buying cycle, but in fast-paced, competitive markets where technology enables competitors to quickly gain an advantage, and buyers are overwhelmed with information, the ancient strategist had a point. KEEP READING Explore All Insights
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  • Richard Edelman's 6AM Blog

Richard Edelman's 6AM Blog

Richard Edelman's weekly blog, "6 A.M.," covers politics, current topics, and his personal insights, offering a deep dive into the dynamics of public relations and the workings of Edelman.

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6 A.M.

Warrior Games

11月 21, 2018

Richard Edelman recaps his experience after attending this week’s Warrior Games cycling event in Chi...

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6 A.M.

My Thoughts on the Publicis/Omnicom Merger

11月 20, 2018

I congratulate Maurice Levy and John Wren, both friends and worthy competitors, on the bold merger o...

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6 A.M.

Dan Edelman: The Indomitable

11月 20, 2018

Dan Edelman was born in New York City in 1920; his formative years coincided with the Great Depressi...

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6 A.M.

Remembering Ruth Edelman

11月 20, 2018

Ruth Rozumoff Edelman was born in Kenosha, Wisconsin in 1929. She was the daughter of a rising local...

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6 A.M.

Trust Transformed: Results of the 2011 Edelman Trust Barometer

11月 20, 2018

Tomorrow morning, I will be on stage at the Belvedere Hotel in Davos, releasing the results of our l...

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6 A.M.

Where Do You Get Your News?

11月 20, 2018

Forty-two percent of American adults get their news through Facebook several times a day, compared t...

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6 A.M.

Five Years On

11月 20, 2018

Dan Edelman passed away on January 15, 2013. It is now five years since his death, an appropriate ti...

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6 A.M.

Medellín Rising

11月 20, 2018

Formerly the home of the Colombian drug cartel, Medellín is now a bustling business center and secon...

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6 A.M.

American Views: Trust, Media and Democracy

11月 20, 2018

This morning the Knight Foundation released a Gallup survey of 19,000 Americans which probes fading ...

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6 A.M.

PR, Not Communications

11月 20, 2018

During a town-hall styled meeting at Edelman’s London office yesterday, one of my colleagues asked t...

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6 A.M.

Podcasts: Next Frontier for PR

11月 20, 2018

I spoke this week with Jacob Weisberg, who runs Slate for Graham Holdings. He had sent me an article...

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6 A.M.

The History (and Future) of PR

11月 20, 2018

Sixty years ago today a small PR firm opened for business in the Merchandise Mart of Chicago. It was...

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