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2025 Edelman Trust Barometer: Special Report - Trust and Health

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25 Years of Trust

Featured How Brands Can Stay Visible in an AI-Driven Search World In the era of AI search, brands must adapt to stay visible and trusted. The emerging practice of Generative Engine Optimization (GEO) can help brands take control of how they are showing up in AI responses. KEEP READING The Golden Age of Earned Earned media is emerging as the key driver of trust and visibility in an AI-led search era. KEEP READING Trust and Health: A Parallel Ecosystem for Gen Z COVID reshaped Gen Z’s health habits. Peer advice, social media, and politics now rival doctors. Discover key insights from the Edelman Trust Barometer. KEEP READING Explore All Insights
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  • Richard Edelman's 6AM Blog

Richard Edelman's 6AM Blog

Richard Edelman's weekly blog, "6 A.M.," covers politics, current topics, and his personal insights, offering a deep dive into the dynamics of public relations and the workings of Edelman.

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Richard Edelman's 6AM Blog

Our America: A Hispanic History of the United States

August 7, 2020

It is important that brands and companies think about their role in Hispanic Heritage month and it s...

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Richard Edelman's 6AM Blog

Why PR Is Outperforming Advertising in the Downturn?

July 31, 2020

The reputation aspect of PR has never been more important...

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Richard Edelman's 6AM Blog

The Chief Public Health Officer

July 23, 2020

This fall, Harvard T.H. Chan School of Public Health will begin a new program aimed at educating the...

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Richard Edelman's 6AM Blog

Jujitsu

July 17, 2020

There is deep concern about disinformation, with nearly half of the public believing it cannot find ...

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Richard Edelman's 6AM Blog

Cheerleading into the Danger Zone

July 7, 2020

The lockdowns and restrictions on beaches and entertainment and dining venues are putting our patien...

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Richard Edelman's 6AM Blog

Dan the Man

July 2, 2020

Tomorrow would be the 100th birthday of Dan Edelman, founder of our firm. His life is proof positive...

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Richard Edelman's 6AM Blog

Civic Action: Our Approach to Juneteenth

June 18, 2020

We appreciate all of the organizations who have chosen to make tomorrow a day of reflection and lear...

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Richard Edelman's 6AM Blog

Time for Brands to Stand Up

May 31, 2020

The senseless death of George Floyd at the hands of a Minneapolis police officer has inflamed Americ...

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Richard Edelman's 6AM Blog

Graduation Day

May 28, 2020

Tory Edelman graduated today from Harvard Business School in the first-ever virtual ceremony. Tory j...

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Richard Edelman's 6AM Blog

United for America: Day of Service

May 18, 2020

Edelman has been working with Unilever U.S. on one of the most significant responses to the Covid-19...

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Richard Edelman's 6AM Blog

The Great Influenza

May 13, 2020

I spent the weekend reading The Great Influenza by John M. Barry about the flu of 1918-19, which too...

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Richard Edelman's 6AM Blog

Urban School Food Alliance

April 21, 2020

Edelman has been doing pro-bono work with the Urban School Food Alliance. Katie Wilson, executive di...

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