We did a unique study with consumers from across the globe exploring their real feelings about innovation and new relationships with brands: The Earned Brand study.
During a Wellness Salon at our Edelman New York office, we discussed one of the most critical issues confronting all of us today: Well-Being. We posed the question to prominent change-makers in health and wellness: How Can We Create a Culture of Well-Being?
More Research Insight Posts
As communicators you will have one foot in the world of the company and the other in the outside world of media, NGOs and consumers. You are the essential bridge, the ones who balance the often-competing needs of shareholders and stakeholders.
Jeff Zilka shares insights for venture capital and private equity firms to build their brands and create trust in Q&A with Maura O’Hara, Executive Director, Illinois Venture Capital Association.
Edelman Significa shares insight on the perceptions of Brazilians regarding the Olympics and the role brands play in leaving a legacy following 2016 Rio Olympic Games.
The Edelman American Well-Being Study presents a more realistic picture of what’s happening with today’s consumer today in health: We are experiencing a “Modern Well-Being Dilemma.”
The skills gap will be on the minds of CEOs, workers and policymakers for the next several years, and that will drive much discussion and change in education.
Edelman Significa recently introduced Warm-up, a report that will be published over the coming months that takes a deep look at the Rio 2016 Olympic Games.
The 2015 Edelman Trust Barometer reveals some particularly relevant points of emphasis and action for B-to-B marketers.
In a region where people do not trust their own elected officials, it might just be the case that they are looking for that trust from those they chose every day: goods and services providers.
Perhaps mirroring Missourians’ “show me” penchant, Midwesterners generally are less willing to trust major institutions and industries than are other Americans. That’s a conclusion of Edelman’s respected 2015 Global Trust Barometer.
Despite being less trusting of institutions compared to the entire U.S., business remains the most trusted institution in California where innovation is king.