Within the institution of global business, things look especially bright for the Tech sector. Of the eight industry sectors included in the Edelman Trust Barometer, Technology continues to dominate.
I recently spoke to the IROs of two mega-cap companies, who told me they had spent nearly $1 million on their investor days. At first I thought I had misheard them.
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With the surge of consumers scouring the Internet for health information, why are many companies forgetting about the caregiver?
Edelman has been tracking trust for 16 years. This year we conducted online surveys with over 33,000 respondents in 28 countries. The survey asked respondents how much they trust the four institutions of government, business, nongovernmental organizations and media to do what is right.
The 2016 Edelman Trust Barometer Canadian data revealed trust in all of Canada’s institutions is on a sharp incline, driven primarily by the informed public.
While it may be true, as historian David Boorstin said, “time makes heroes but dissolves celebrities,” it’s also clear that compelling stories told by powerful storytellers have the opportunity to unite or divide.
Do consumers still care about privacy and how their information is being used in the digital economy? That’s what Pew’s recently published Privacy and Information Sharing study seeks to answer.
As a leading communications marketing agency, media relations is critical to everything we do here at Edelman. It is our job to be keenly aware of the ever-evolving media landscape and stay ahead of the trends.
Each year, we ask people all over the world how much they trust institutions, specifically government, business, the media and NGOs. We call it the Edelman TRUST BAROMETER and, in effect, it tells a story of how we all see the world.
After years of speculation and iterations of bulky, low-quality technologies, the era of consumer-ready virtual reality is upon us, with augmented reality following closely behind.
Employees Hold the Keys to Business Performance and Reputation Building… But Are Companies Listening?
This year’s 2016 Edelman Trust Barometer gives us a clear and compelling business case for the power of employees as advocates.
While Mobile is Driving Web Access Across Latin America, Trust and Confidence are the Keys to Real Digital Inclusion
If mobile telephony can be cited as an example, technology is literally transforming lives across Latin America.