This year’s financial services cut of the Edelman TRUST BAROMETER underscores that trust is fragile and institutions such as business can lead the charge to build trust and manage it successfully.
As B-to-B life cycles continue to push more marketers into managing long-term prospect and customer relationships, trust is an increasingly critical brand attribute.
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With growth in Islamic banking outpacing conventional banking in the past ten years, it comes as no surprise that many countries and conventional financial institutions are seeking to be part of the industry.
Energy companies must improve transparency and reassure that they are safe guardians of customer data if they are to win public confidence at turbulent time for the industry.
It’s long been said that most of us are more afraid of speaking in public than of dying. That’s probably an exaggeration, but I’ve worked with hundreds of people at the peak of their professional careers who dread presenting their ideas or stories to others.
Over the past few weeks, we’ve caught up with Edelman political consultants Steve Schmidt and Bob Shrum for their commentary on the current U.S. Presidential race.
Millennials are a diverse demographic eager to achieve their goals. They are fast-paced optimists who believe their dreams are within reach. Where millennials struggle is with planning, especially when it comes to money management and their futures.
The financial services industry, like many others, is grappling with how to best engage what is now the nation’s largest demographic: the millennial.
Within the institution of global business, things look especially bright for the Tech sector. Of the eight industry sectors included in the Edelman Trust Barometer, Technology continues to dominate.
I recently spoke to the IROs of two mega-cap companies, who told me they had spent nearly $1 million on their investor days. At first I thought I had misheard them.
With the surge of consumers scouring the Internet for health information, why are many companies forgetting about the caregiver?
Edelman has been tracking trust for 16 years. This year we conducted online surveys with over 33,000 respondents in 28 countries. The survey asked respondents how much they trust the four institutions of government, business, nongovernmental organizations and media to do what is right.