There were two thematic takeaways from the Health Lion’s awards: Making diseases more three-dimensional and relatable, and giving creative voice to previously seemingly unmentionable conditions.
In the U.S., people trust healthcare less than nearly all other industries — with healthcare leading only over financial services in levels of public trust.
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A version of this post previously appeared in the Huffington Post. How often do we think about trust in our daily lives? There are numerous occasions on which we unconsciously test some experience against the question: is this the right thing for me to do/buy/eat/believe? Sniffing food before eating it is an example of an […]
Edelman is a sponsor of BIO’s California Pavilion and will be convening a panel discussion with biotech leaders about the rise of trust inequality in the healthcare sector and its impact, both current and potential, on biotech leadership.
The Edelman team in Latin America has developed the second installment of the Cultural Connections Trends Report, which explores Brazil, Mexico, Argentina and Colombia.
Campus protests, sit-ins in administration buildings and student demands for change are not new, but the hallmark actions of the 60’s and 70’s have a new outcome in 2016, they are working.
One can hardly consume the news today without a fresh example of a technology company at odds with a government agency or a regulator
The explosion of communication channels is changing the game for CEOs, who simultaneously face a critical trust gap and mounting pressure to step beyond the business and be change agents for societal good.
Nothing brings people together like the insights, validation and proof of actual research. And the good news is that research has never been as cost-effective and easy to do as it is today.
In contrast to the first budget delivered by the Tony Abbott-led Coalition Government in 2014, the Federal budget from Australia’s Treasurer Scott Morrison in Canberra tonight was about not upsetting anyone, other than people earning less than $80,000 a year or smokers who will cop a big rise in tobacco excise.
The story for the healthcare industry is a cautionary tale and one that bears watching. At a global level, healthcare is near the bottom with a trust score of 61.
I have been looking forward to the DLDnyc Conference so that I can discuss the rapid evolution of marketing and communications. Many of you have played central roles in the disruption of the media sector and the birth of the sharing economy. You have prompted a fundamental rethinking of the strategy of my family PR […]