Five Tips for Generating Insights in Your Online Community
Businesses are increasingly turning to customer feedback and specifically online communities to generate insights, but insights don’t just appear.
Research Insight
The Millennial Generation Demands a New Era in Television
Some studies say that television is a dying medium as habits shift to newer forms of entertainment. But the fact is that Millennials are still watching television in great numbers.
More Research Insight Posts
Millennials Hate Traditional Media. Or Do They?
Alex Abraham challenges brands to focus less on finding the right channel to engage Millennials and more on communicating a compelling message in an authentic voice.
The Republican Brand Problem
The Republican brand has become so blemished that it can no longer sustain its most important product: a presidential candidate.
Less Skin in the Game
Enthusiasm for this year’s presidential election is lower than it was in 2008, says Emily Hunt. With the debates now done, attention turns to energizing a less engaged electorate.
Binders Full of Women – and Voting Booths Too
The Romney camp missed a chance to permanently win more female voters with their post-debate clarifications this week, says Edelman Berland’s Emily Hunt.
Infographic: Most Talked about Olympic Sponsors Part 3
The London 2012 Olympic Games have come to an end, but we’ve still got one final awards ceremony left before we wrap up our coverage of the first ever “Socialympics.” Take a look at our infographic to see who took home the gold, silver and bronze.
Insights: Summer Games Edition
Olympic sponsors and athletes alike are jumping on this bandwagon for the 2012 Olympic Games, which has earned the title of the first ever “Socialympics.” With millions watching, the pressure to deliver doesn’t just fall on the athletes, but on marketers as well. Who’s keeping up with demand and who can’t take the heat? Our results may surprise you.
Infographic: Consumers Feel America’s Approach to Food Production Is on the Wrong Track
This infographic presents some of the data from the latest Field to Fork survey, which explores how consumers view the issues surrounding the U.S. supply chain.
Insights: Mother’s Day Edition
Fresh Insights Into Modern Moms: With Mother's Day right around the corner, we’ve spent some time finding out who moms really are – and the results just might surprise you.