Like winning in the game of frescobol, brands in Brazil exchange value with consumers every time their relationship demonstrates success.
There are a few behaviors that stand out and might pave the way toward more effective engagement.
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Meeting societal needs is not a check-the-box necessity. It’s much bigger than that.
brandshare™ highlights a costly gap in the value exchange between consumers and brands.
Before determining any sort of value of social media, we need to have data and understanding of the various channels.
Defined as India’s “Crossroad Generation,” this series of films displays personal portraits of people who grew up in an India that fundamentally questioned and challenged many of the basic foundations of previous generations.
If advertisers and publishers (with the help of agencies) can align on making sponsored content relevant, authoritative and trustworthy, it has a greater chance to succeed.
The stories told in Words of a Generation: Indonesia are of a promise unfulfilled. Democracy has in many ways disappointed.
Edelman’s Trust Barometer examines the opinions, attitudes and behaviors of the general public and the informed public. There are myriad differences between these two audiences.
“I don’t know” are three powerful, humbling words. We should acknowledge them with a commitment to work through the hard questions until we reveal real answers.
This latest installment of Words of a Generation features 10 Vietnamese born between 1975 and 1986, known as the “Đổi Mới” generation.
A couple of weeks ago I attended a workshop on the subject of trust in government. I thought I would explore three specific statements made over the course of the day.