Belief-driven consumers represent a high-value opportunity for brands in an important way: they have much stronger, more committed relationships with their favorite brands.
The healthcare industry at large needs to understand what is expected of it and work to close the gaps between consumer expectations and perceived industry performance.
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The problem with most thought leadership, I’ve seen, is that it too often doesn’t involve much thought or leadership.
Thought leadership content has long been considered a difference maker in business-to-business marketing. Now there's data to back that up.
Thought leadership's impact on B2B demand generation is more effective, and more influential further down the purchase funnel than most thought-leadership producers give it credit for.
Thought leadership has always been something that many companies just do for any number of reasons.
Done well, thought leadership attracts RFP opportunities, earns preference by building trust with buyers and directly contributes to closed deals.
For nearly 50 years, the energy and environment debate has perpetuated a false choice between enhanced production and security and concern over emissions and climate change.
Despite advances in technology, one overriding theme emerging from the Fortune Brainstorm HEALTH conference was a stark reminder that technology is not the solution to all that ails us.
When you take a step back, the essence of their go-to-market strategy of the Fyre Festival really wasn’t all that flawed.
It is trendy to say that in today’s world the only certainty is uncertainty, but reality exceeds and expands this truth.
Edelman’s first-ever Earned Brand U.S. Multicultural study focuses on examining how African-American and Latino consumers relate to their favorite brands, and what makes them become loyal customers and advocates for a brand.