Edelman’s first-ever Earned Brand U.S. Multicultural study focuses on examining how African-American and Latino consumers relate to their favorite brands, and what makes them become loyal customers and advocates for a brand.
Brands have grappled with media fragmentation and the resulting decline in advertising influence for a lot longer than the politicians.
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Every financial services company understands the importance of trust, yet some do a better job than others embracing it.
Trust in healthcare, as well as in all five subsectors of healthcare we study, is actually on the rise, gaining momentum from last year and reversing a backwards trend we saw last year for pharma (globally and in the U.S.) and biotech (in the U.S. only).
In 2016, the world experienced a profound crisis of trust, one that has led people in many countries to reject the established order and act to change it in dramatic ways.
One day illness will be detected, diagnosed and treated in the home. This was the ultimate vision behind WIRED Health, the annual gathering of technologists and health professionals in London.
The United Arab Emirates continues to build on high levels of trust, topping the 2017 Edelman Trust Barometer as the world’s most trusting country in government among informed publics.
The implosion of trust across the globe has been met with echoing voices across California. This sentiment was loud and clear when we surveyed Californians across the state in January 2017.
China has often deviated from global findings in Edelman’s annual Trust Barometer study in years past and 2017 is no exception.
The Trust divide and its implications for politics, media and trade rightfully steal the limelight in this year’s Trust Barometer.
India has an above-average level of societal fear when it comes to corruption, immigration, globalization issues, eroding social values and the pace of change.
Emerging markets, with a history of delivering less of everything but the corruption, should exhibit lower levels of trust in key institutions.