If advertisers and publishers (with the help of agencies) can align on making sponsored content relevant, authoritative and trustworthy, it has a greater chance to succeed.
The stories told in Words of a Generation: Indonesia are of a promise unfulfilled. Democracy has in many ways disappointed.
More Research Insight Posts
Edelman’s Trust Barometer examines the opinions, attitudes and behaviors of the general public and the informed public. There are myriad differences between these two audiences.
“I don’t know” are three powerful, humbling words. We should acknowledge them with a commitment to work through the hard questions until we reveal real answers.
This latest installment of Words of a Generation features 10 Vietnamese born between 1975 and 1986, known as the “Đổi Mới” generation.
A couple of weeks ago I attended a workshop on the subject of trust in government. I thought I would explore three specific statements made over the course of the day.
What better way to demonstrate our hopes and dreams for a mature nation than through the personal stories of a generation that has lived through and pursued significant change for themselves and their community.
The 2013 Edelman Trust Barometer Emerging Markets Supplement highlights with no great surprise that Russian national companies have a distinct trust and reputation problem.
Chinese companies with international exposure or ambition face serious challenges in countering the perception that “Made in China” is shorthand for a menu of corner-cutting business practices.
Your brand must empower employees to become storytellers, or rather brand journalists. Here’s why.
For the first time ever, sociology and technology are colliding enabling us to identify the influence type of an individual by the patterns of their online behaviour.
With Singapore’s National Day less than a week away, we unveiled a series of intimate interviews featuring the personal observations and perspectives of 10 Singaporeans born in the 1970s on a diverse range of topics.