Lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide, and a failure of leadership brought us to where we are today – deeply polarized.
Read MoreThe Cycle of Distrust
Declaring Information Bankruptcy
After a year of unprecedented disaster and turbulence – the Covid-19 pandemic and economic crisis, the global outcry over systemic racism and political instability – the 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust.
Read MoreTrust: Competence & Ethics
The 2020 Edelman Trust Barometer reveals that despite a strong global economy and near full employment, none of the four societal institutions that the study measures—government, business, NGOs and media—is trusted.
Read MoreTrust at Work
The 2019 Edelman Trust Barometer reveals that trust has changed profoundly in the past year—people have shifted their trust to the relationships within their control, most notably their employers.
Read MoreThe Battle for Truth
The 2018 Edelman Trust Barometer reveals a world of seemingly stagnant distrust.
Read MoreTrust in Crisis
The 2017 Edelman Trust Barometer reveals that trust is in crisis around the world.
Read MoreGrowing Inequality of Trust
The 2016 Edelman Trust Barometer revealed trust in all four institutions has reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
Read MoreTrust is Essential to Innovation
Our 2015 Edelman Trust Barometer study found that countries with higher trust levels overall also show a greater willingness to trust new business innovations.
Read MoreBusiness to Lead the Debate for Change
The 2014 Edelman Trust Barometer is the firm’s 14th annual exploration of trust. We surveyed 33,000 people (27,000 General Public and 6,000 Informed Public respondents) in 27 markets around the world.
Read MoreCrisis of Leadership
The 13th annual Edelman Trust Barometer is our largest exploration of trust, to date, and the largest survey of its kind.
Read MoreFall of Government
Government is now the least trusted institution–trailing business, media, and NGOs.
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