2021 Edelman Trust Barometer

Declaring Information Bankruptcy

After a year of unprecedented disaster and turbulence – the Covid-19 pandemic and economic crisis, the global outcry over systemic racism and political instability – the 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust.

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2020 Edelman Trust Barometer

Trust: Competence & Ethics

The 2020 Edelman Trust Barometer reveals that despite a strong global economy and near full employment, none of the four societal institutions that the study measures—government, business, NGOs and media—is trusted.

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2019 Edelman Trust Barometer

Trust at Work

The 2019 Edelman Trust Barometer reveals that trust has changed profoundly in the past year—people have shifted their trust to the relationships within their control, most notably their employers.

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2018 Edelman Trust Barometer

The Battle for Truth

The 2018 Edelman Trust Barometer reveals a world of seemingly stagnant distrust.

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2017 Edelman Trust Barometer

Trust in Crisis

The 2017 Edelman Trust Barometer reveals that trust is in crisis around the world.

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2016 Edelman Trust Barometer

Growing Inequality of Trust

The 2016 Edelman Trust Barometer revealed trust in all four institutions has reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.

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2015 Edelman Trust Barometer

Trust is Essential to Innovation

Our 2015 Edelman Trust Barometer study found that countries with higher trust levels overall also show a greater willingness to trust new business innovations.

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2014 Edelman Trust Barometer

Business to Lead the Debate for Change

The 2014 Edelman Trust Barometer is the firm’s 14th annual exploration of trust. We surveyed 33,000 people (27,000 General Public and 6,000 Informed Public respondents) in 27 markets around the world.

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2013 Edelman Trust Barometer

Crisis of Leadership

The 13th annual Edelman Trust Barometer is our largest exploration of trust, to date, and the largest survey of its kind.

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2012 Edelman Trust Barometer

Fall of Government

Government is now the least trusted institution–trailing business, media, and NGOs.

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