The 2022 Trust Barometer finds a world ensnared by a vicious cycle of distrust, fueled by diminishing faith in government and media. The expectations of business to lead have never been higher.
2021 Edelman Trust Barometer
Declaring Information Bankruptcy
After a year of unprecedented disaster and turbulence – the Covid-19 pandemic and economic crisis, the global outcry over systemic racism and political instability – the 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust.
The 2020 Edelman Trust Barometer reveals that despite a strong global economy and near full employment, none of the four societal institutions that the study measures—government, business, NGOs and media—is trusted.
The 2016 Edelman Trust Barometer revealed trust in all four institutions has reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.