Collaborative Journalism

We believe that great brand storytelling and the ability to consistently generate high-quality, relevant engaging content can be a powerful differentiator for brands and organizations. Memorable stories and shareable content provide the connective power that brings people together in this time of change. People don’t get news and information the same ways they used to.

Our network of journalists includes veterans of all types of media; they make brand stories feel like news to other news makers. We provide clients with an agile and integrated platform for storytelling, for both planned and real-time marketing. We partner with clients to produce relevant content and real-time creative assets that support traditional, hybrid, social and owned strategies and align with longer-term brand and corporate narratives.

We’re staffed by a team of content creators, strategists, trend spotters, community managers, analysts, paid and earned media experts, planners, writers and editors with backgrounds in visual, digital and traditional news and information.

Our Collaborative Journalism approach works – either as an event-specific storytelling vehicle or an ongoing social content solution – because it deeply integrates the critical disciplines of community management, creative production, analytics and content strategy to provide real-time data, audience insights, design excellence and media amplification. Each layer of integration increases the efficiency of the process, ensuring that real-time marketing and planned content can be executed efficiently and effectively.

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