In an interactive, knowledge-driven economy, businesses face new problems. We help clients find new solutions.
Edelman Consulting develops innovative strategies for brands and organizations. We believe the increasing complexity of today’s business world presents challenges, but also opportunities. Combining a broad view of global trends with rigorous analytics, we help clients to clearly articulate the problems, understand the landscape, define the drivers and barriers to growth and effectively align organizational resources to take action. Our consultants are concept integrators, bringing expertise from management consulting, marketing, technology and operations to deliver recommendations that are highly strategic and deeply practical, which leads to real impact for our clients.
We have expertise in:
Brand Research & Strategy: Understanding the dynamics of a brand – what it stands for, what needs it speaks to, its strengths, weaknesses and unrealized potential – is essential in a world of empowered consumers, rapidly evolving markets and increasing transparency. Leveraging our deep expertise in brand and marketing strategy, we work with clients to understand and evolve their businesses at key transition points. We conduct rigorous quantitative and qualitative research, touchpoint optimization, brand audits and strategic positioning that offer insight into what clients can do to grow their businesses.
Organizational Design & Process Alignment: We work collaboratively with clients to determine the best operating model to support their objectives. We focus on the critical levers of structure, governance, talent, culture, processes and systems to understand the organization’s strengths and challenges, identify areas of improvement, and design customized solutions that take performance to new levels. We believe good strategy must be supported by an aligned and activated organization.
Corporate Strategy: We help C-suite executives navigate the complexities of their industries and make better decisions. Whether it’s facilitating a senior executive workshop that will define a new aspiration for a business unit, developing a tool to prioritize emerging communication issues, conducting global best practice research in support of a major business transformation, building a market-sizing model for a new product introduction or creating a strategic framework to analyze potential acquisition targets, we use deep analysis and a broad understanding of market trends to recommend winning strategies for our clients.