Global (EN)

Corporate Reputation

Edelman's corporate practice solves business challenges by bringing together the best and brightest minds to formulate people-centered, data-driven communications strategies. We work with clients to understand and influence their stakeholder ecosystem, both internal and external. We navigate the connections between those stakeholders and formulate a strategy to engage and influence behavior in a way that builds trust and commercial value. And we actively implement and iterate those strategies to keep clients and their business relevant and connected to all their stakeholders. We give stakeholders reasons to listen and to believe by actively building trust.

What We Do

Corporate Reputation & Storytelling

We help organizations craft a master narrative and then tell their stories to key stakeholders via media relations, digital, social and other channels to enhance perceptions, increase favorability and safeguard against risks internally and externally.

Media Relations & Newsroom

We help organizations craft a master narrative and then tell their stories to key stakeholders via media relations, digital, social and other channels to enhance perceptions, increase favorability and safeguard against risks internally and externally.

Reputation Recovery

We help companies repair reputation in the wake of a material breach of trust, positioning them to go beyond simply surviving the crisis and instead emerge stronger than before.

Our Specialisms

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Business Marketing

We design targeted communications strategies that leverage the best of PR, marketing, advertising and demand generation – all underpinned by an editorial mindset that sets us apart. Our integrated approach elevates brands beyond their functional benefits, cuts through the noise and delivers stories that influence customers in the right places, at the right times.

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CommsTech

CommsTech is a suite of advisory services and proprietary solutions that provide actionable intelligence to precisely target, measure and shape trust and behavior.

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Purpose

We accelerate transformation by translating business strategy into a human-centric vision, shifting mindsets and behaviors to strengthen value, culture, and brand.

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Government & Public Affairs

We map and anticipate the shifting policy landscape, guiding strategic engagement with stakeholders and influencers to help promote and protect clients’ interests.

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Financial Communications

We help companies build trust, credibility and enterprise value during normal-course business and in transformative situations. 

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Crisis & Risk

We build world-class reputational risk management capabilities and crisis preparedness capacity to drive operational and strategic integration and efficiencies across markets and stakeholder groups prior to, during, and following the emergence or escalation of a risk or crisis.

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Our Work

Mitsubishi Aircraft Corporation

Launching the Mitsubishi SpaceJet
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Wildlife Watch

Samsung
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IKEA

Fifty Fifty
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See All Work

Our Insights

Press Release

Edelman Launches First Ever Global Offering to Help Companies Fight Against Disinformation

Countering Disinformation uncovers illicit actors on the fringes of the dark web and combats disinformation.

Covid-19

The CEO’s New Role: Chief Empathy Officer

Expectations of business leaders–from employees and the general public alike–are greater than ever as they steer their organizations through the Covid-19 crisis. Our research around Covid-19 tells us that employees trust communications from their employer than those from government or media. In one survey, we found that people believe “my employer” is more prepared to deal with the crisis than the government.

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