Findings From the 2012 Edelman goodpurpose® Study
April 27, 2012The 2012 Edelman goodpurpose® study is the firm’s fifth annual global consumer study that explores consumer attitudes around social purpose, including their commitment to specific societal issues and their expectations of brands and corporations. The level of social purpose activity and the weight that consumers place on it have become more reflective of socioeconomic trends in regions around the globe, according to the 2012 Edelman goodpurpose® study. Consumers within Rapid Growth Economies (RGEs)—the new Purpose “Bull” Markets—such as China, Brazil, India, UAE, Indonesia, and Malaysia, are fast-tracking Purpose-driven involvement and support for Purpose-infused brands. However, the U.S. saw the only decline (seven points) in the number of consumers who say they were personally involved in supporting good causes over the last 18 months. To view the findings, visit http://purpose.edelman.com
Capitol Tweets
Yeas and Nays of the Congressional TwitterverseMarch 21, 2012
At 100 million monthly active users, much has been written about Twitter’s revolutionary impact on information-sharing, reporting and brand management. Capitol Tweets, a study released today by Edelman’s D.C. office, explores a narrow impact of Twitter – its role in the democratization of political communication and use among U.S. Members of Congress. Through a partnership with the social media analytics tool Simply Measured, Edelman collected and analyzed Twitter data from 89 U.S. Senators and 367 U.S. Representatives across a 112-day period. Click here to view the announcement or infographic.
Facebook Timeline Overview Infographic
March 16, 2012Timeline makes it more possible than ever to be creative and play in a visually stimulating, chronological format. This Edelman-created infographic provides an overview of the new Facebook Timeline features.
Field to Fork: A New Study That Shows Consumers Feel America’s Approach to Food Production Is on the Wrong Track
March 15, 2012As U.S. consumers are more closely linking what they eat to their personal well-being, it appears the food industry has a big gap to fill when it comes to helping consumers fulfill those needs. According to the latest Field to Fork study conducted by StrategyOne for Edelman, more than half of U.S. grocery shoppers cite processed foods (additives/ preservatives, saturated fats) and chemicals in foods (hormones/pesticides) as the leading factors that have put our country’s food production process on the wrong track.
Check out the Field to Fork Slides or the Field to Fork Press Release to learn more.
Marketing to Modern Dad: The Parenting Group and Edelman Partner To Provide Insights on The Modern Dad at the First Dad 2.0 Summit
March 08, 2012The Parenting Group, publisher of Parenting and Babytalk magazines and Parenting.com, and Edelman, the world’s largest public relations firm, presented the results of two national surveys of fathers at the annual Dad 2.0 blogger summit in Austin, TX. While the research supports the more significant role that today’s generation of fathers play in childcare and household responsibilities versus their own fathers’ generation, the surveys also identified several emerging patterns of behavior among the next generation of millennial fathers and first-time dads
To view the release, click here.
To read the fact sheet for more insights, click here.