The 2017 Edelman Earned Brand study, a study conducted among 14,000 consumers in 14 countries, explores the rise of belief-driven buyers, who will buy a brand, switch from it, avoid it and — at the extreme — boycott it based on a brand’s stance on a controversial issue.
If something exists, it must exist in some quantity that can be measured. Employing thoughtful and unique design and rigorous methodologies, we seek to explore and measure complex issues such as Trust and Purpose, in partnership with our research arm Edelman Intelligence. We believe research is about searching for workable solutions to complex problems, taking the data we collect and turning it into actionable insights.
We make investments to establish ourselves as thought leaders, and to develop insights that help create actionable ideas and strategies for client programming. Our intellectual property helps to give voice to our expertise, offering our perspective on the world and how it operates.
The 2017 Edelman Trust Barometer reveals that trust is in crisis around the world. The general population’s trust in all four key institutions — business, government, NGOs, and media — has declined broadly, a phenomenon not reported since Edelman began tracking trust among this segment in 2012.
A data driven study into privacy, prediction and personalisation by Edelman & The University of Cambridge Psychometrics Centre
Edelman’s ninth annual entertainment study introduces “Networked Entertainment” – a collision of today’s entertainment landscape and the opportunities for brands - and comprised of Algorithms, Brands and Connections.
The Edelman TRUST BAROMETER™ is the firm’s annual trust and credibility survey. View the findings since 2001.
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New research reveals misconceptions about veterans that can keep them from securing jobs, impact their well-being .
After months of crunching data, observing the marketplace, gathering insights and collaborating with Mintel, we released Edelman’s “16 Global Food & Beverage Trends for 2016.”
The Edelman Financial Services Sector and Edelman Intelligence teams explored the role of money and financial services in the lives of Millennials throughout the U.S.
Distributed to the SXSW Interactive community in conjunction with Edelman, the study sought to better understand this unique group's attitude about industry and government roles in addressing key social issues that intersect technology use and development.
Edelman launched a study of institutional investors, sell side analysts, retail investors and financial media to delve into how they use and digest earnings data and to determine how new visual approaches are being received by these key stakeholders.
Our digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
With a group that has been over analyzed, it’s easy to make generalities and recycle the same old marketing to Millennials jargon, hoping something new sticks. As such, the Edelman planners wanted to call out these greatest hits in the first edition of the Most Overplayed Millenialisms.
Edelman conducted a proprietary survey to explore the use of qualitative information in investment decision-making, and to discover how investors use qualitative information in their role at their firm.
Edelman Digital and the Marketing Institute of Ireland launched the results of a survey into Irish Marketing professionals’ behaviors and attitudes towards social media marketing.
Edelman’s D.C. Tech + Policy Group commissioned a survey to understand consumer attitudes about technology policy issues and their willingness to take action.
We surveyed 36 companies to explore headcount, reporting lines and areas of improvement.
The Global Entertainment Study highlights the prevalence of entertainment in people’s daily lives, and how technology has enabled its consumption and sharing on a global basis.
When it comes to food choices and behaviors, the roles and values of American moms and dads are being redefined.
The CFA Institute & Edelman Investor Trust Study highlights the dimensions and actions that shape investors’ trust in the investment management industry.
Millennials, their actions surrounding brands and the dynamics of reverberation.
This survey was conducted in 16 countries among more than 8,000 adults, and reveals that Purpose is a driving force behind the re-engineering of brand marketing around the world.
Exploring the nuances of consumers in one of the world’s most complex and diverse regions.
The Connections Index tool is ideal for any company that wants to understand drivers of engagement and where it should focus employee engagement efforts for maximum impact.
This year’s survey found that today’s healthcare professionals (HCPs) are turning to the Internet to empower patients with information while also using the Internet to strengthen their professional network.
Our new study shows that 62 percent of moms and 54 percent of dads say parenting roles will move away from ‘mom’ and ‘dad’ roles of the past.
Our sixth annual study explores how consumers share and discuss entertainment content in the UK and U.S.
Members of the EMEA leadership team have written a series of essays to share their thoughts on the current state of trust in their market or area of expertise.
The 2012 Brand Engagement in the Era of Social Entertainment study examines consumer perceptions about the value of branded entertainment as a way to engage and mobilize audiences.
Edelman Berland’s Beltway Barometer surveys 400 of the most politically elite, influential and engaged citizens in the Washington, D.C. area, with 200 respondents per party.
Yeas and Nays of the Congressional Twitterverse.
A new study shows consumers feel America’s approach to food production is on the wrong track.
The Parenting Group and Edelman partner to provide insights on the modern dad at the first Dad 2.0 Summit.
The drivers of brand, reputation and action.
Edelman and Brandtology’s ongoing study to track and analyze online conversations around technology brands.