The 13th annual Edelman Trust Barometer is our largest exploration of trust to date, and the largest survey of its kind in the world.
If something exists, it must exist in some quantity that can be measured. Employing thoughtful and unique design and rigorous methodologies, we seek to explore and measure complex issues such as Trust and Purpose, in partnership with our research arm Edelman Berland. We believe research is about searching for workable solutions to complex problems, taking the data we collect and turning it into actionable insights.
We make investments to establish ourselves as thought leaders, and to develop insights that help create actionable ideas and strategies for client programming. Our intellectual property helps to give voice to our expertise, offering our perspective on the world and how it operates.
brandshare™ is Edelman’s largest-ever consumer marketing study and an exploration of the evolving relationship between people and brands.
The Global Entertainment Study highlights the prevalence of entertainment in people’s daily lives, and how technology has enabled its consumption and sharing on a global basis.
Edelman’s report on sponsored content in the U.S. news media from a PR point of view.
Words of a Generation is a research and short film project designed to provide a personal window into the lives of people who have lived through and are pushing rapid transformation in society.
When it comes to food choices and behaviors, the roles and values of American moms and dads are being redefined.
Houseboat is a strategic and creative thinking approach from Edelman designed to enable senior clients to tackle complex and pressing business and communication challenges.
The CFA Institute & Edelman Investor Trust Study highlights the dimensions and actions that shape investors’ trust in the investment management industry.
Millennials, their actions surrounding brands and the dynamics of reverberation.
This survey was conducted in 16 countries among more than 8,000 adults, and reveals that Purpose is a driving force behind the re-engineering of brand marketing around the world.
Exploring the nuances of consumers in one of the world’s most complex and diverse regions.
The Connections Index tool is ideal for any company that wants to understand drivers of engagement and where it should focus employee engagement efforts for maximum impact.
The Edelman Privacy Risk Index (ePRI) helps organizations around the world, better understand security and privacy risk and its impact on corporate reputation.
This year’s survey found that today’s healthcare professionals (HCPs) are turning to the Internet to empower patients with information while also using the Internet to strengthen their professional network.
Our new study shows that 62 percent of moms and 54 percent of dads say parenting roles will move away from ‘mom’ and ‘dad’ roles of the past.
Our sixth annual study explores how consumers share and discuss entertainment content in the UK and U.S.
Members of the EMEA leadership team have written a series of essays to share their thoughts on the current state of trust in their market or area of expertise.
The 2012 Brand Engagement in the Era of Social Entertainment study examines consumer perceptions about the value of branded entertainment as a way to engage and mobilize audiences.
Edelman Berland’s Beltway Barometer surveys 400 of the most politically elite, influential and engaged citizens in the Washington, D.C. area, with 200 respondents per party.
Yeas and Nays of the Congressional Twitterverse.
A new study shows consumers feel America’s approach to food production is on the wrong track.
The Parenting Group and Edelman partner to provide insights on the modern dad at the first Dad 2.0 Summit.
The drivers of brand, reputation and action.
The 2012 Edelman Trust Barometer marks the 12th year that Edelman has conducted its annual trust survey.
Edelman and Brandtology’s ongoing study to track and analyze online conversations around technology brands.
Edelman’s global consumer marketing experts predict top trends for the year ahead.
Social media planning and measurement tools that act as a GPS for navigating influence.
Our third annual global study that analyzes top trends in global public affairs and communications.
Helping organizations create business value in a connected world.
The new realities with trade, investment and China’s 12th Five-Year Plan.