about brandshare™

It’s accepted wisdom that marketers no longer solely own their brands. Social media, smart phones and other technologies have introduced a new dynamic where people and marketers share ownership of brands. While marketers implicitly believe there’s value in this shared relationship, there’s never been proof of its value or an exploration of the full breadth of brand sharing.

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Brand Marketing, consumer marketing study

the sharing mandate

brandshare is a new ethos and framework that helps marketers succeed in an era of brand co-ownership.

Brand Marketing, consumer marketing study

people and places of sharing

brandshare proves that effective brand sharing delivers value no matter where you are or who you are engaging.

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