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Edelman

brandshare™

Brand Marketing, consumer marketing study

about brandshare™

brandshare is Edelman’s largest-ever consumer marketing study and an exploration of the evolving relationship between people and brands. It advocates putting people at the center of brand strategy and provides a framework for prioritizing marketing activities based on people’s interests and needs.

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Brand Marketing, consumer marketing study

people and places of sharing

brandshare proves that effective brand sharing delivers value no matter where you are or who you are engaging.

Brand Marketing, consumer marketing study

the sharing mandate

brandshare is a new ethos and framework that helps marketers succeed in an era of brand co-ownership.

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