Edelman Seoul Wins Best Consultancy and Best International Campaign Awards
December 01, 2008Edelman Seoul won PR Agency of the Year and Best International Campaign at the Korea Public Relations Association Awards on Thursday 27th November. It is the first time any firm has received two awards in the same year.
DESPITE ECONOMIC CRISIS, CONSUMERS VALUE BRANDS’ COMMITMENT TO SOCIAL PURPOSE, GLOBAL STUDY FINDS
Strong Personal Beliefs in Making a Difference Signal Opportunity for MarketersNovember 17, 2008
New findings from this year’s goodpurpose™ global study of consumer attitudes reveal that nearly seven in 10 (68%) consumers would remain loyal to a brand during a recession if it supports a good cause, and 71% say that when they think about the economic downturn, they have either given the same or more time and money to good causes. The study was released today by goodpurpose™, a consultancy at Edelman dedicated to connecting brands and companies with consumers around a powerful, involving social purpose idea for mutual benefit.
PEOPLE WANT MORE PERSONAL, EXPERT “HEALTH ENGAGEMENT,” GLOBAL STUDY REVEALS
October 16, 2008A 5,000-person, five-country study released today by Edelman shows that people want more active, trusted, and personal health interaction with companies, organizations and brands, effectively rewriting the “rules of engagement” in health. The Edelman Health Engagement Barometer finds that to win a “license to engage,” companies must, above all, help people address their specific personal health concerns and help them maintain their health through prevention and care.
EDELMAN NAMES KEVIN COOK AND CAROLINE DETTMAN MANAGING DIRECTORS IN CHICAGO
September 25, 2008Edelman, the world’s largest independent public relations firm, recently announced the appointment of Kevin Cook and Caroline Dettman as managing directors in the firm’s Chicago office. In their new roles, Cook and Dettman will manage the corporate affairs and consumer brands groups respectively, with both reporting to Mark Shadle and Janet Cabot, presidents of the Central Region.
EDELMAN NAMES JUSTIN BLAKE MANAGING DIRECTOR OF NEW YORK CORPORATE & PUBLIC AFFAIRS DIVISION
September 23, 2008Edelman, the world’s largest independent public relations firm, announced the appointment of Justin Blake as managing director of the New York Corporate & Public Affairs division. Serving as managing director, Blake will lead a division comprised of more than 150 professionals, specializing in managing communications campaigns for clients ranging from Fortune 500 companies, to governments and international nonprofits.