Ben Boyd

president, Practices and Sectors

Ben Boyd

Ben Boyd has worked in the communications industry for over two decades. With Edelman, Ben oversees the global Practices and Sectors, which help drive innovation and provide clients with deep industry expertise. Ben is also responsible for the firm’s global marketing, signature intellectual property (IP) studies (Earned Brand and the Edelman Trust Barometer), and the use of IP as a driver of insights to inform the firm’s strategy and client programming.

Throughout his career, Ben has worked with a diverse portfolio of clients across industries, including serving as the global client relationship strategist on Edelman’s work with GE, one of the firm’s largest accounts. He continues to work as a senior strategist with many clients, including Citi, Heineken, Novelis, Samsung and The Home Depot.

Ben serves on a number of boards, including the Cornell Advisory Board, the Trevor Project Board of Directors, and the Communications Advisory Board for the Ethisphere Institute, which annually recognizes the World’s Most Ethical Companies.

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All posts by Ben Boyd

Posted on in Research Insight

Toward Trusted Innovation

The post-Great Recession chapter of recovery in trust has closed, and business is now less trusted than a year ago. This new reality arrives at an ill-timed moment for business.

2014 Edelman Trust Barometer

Posted on in Global Practices

Leading the Debate for Change

Today’s world requires a shift from the historic, transactional nature of capitalism to a model of value creation that encompasses societal benefit as well as shareholder value.

Posted on in Global Practices

How Chief Communications Officers Have Changed

Today’s transparency, interconnectedness and sleepless media cycles shed harsh light on character, and ensure reputation is the composite of what you do and how you chose to do it - not how you attempt to manage it.

Posted on in Global Practices

The Diamond of Influence

The 2013 Edelman Trust Barometer shows we are in the midst of a crisis of leadership and in order to build trust, leaders must embrace a new model of engagement.

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