Richard Edelman

president and chief executive officer

Richard Edelman

Richard Edelman is the president and CEO of Edelman, a leading communications marketing firm.

The firm was named “PR Agency of the Decade” by both Advertising Age and The Holmes Report.

Richard has extensive experience in marketing and reputation management, having led assignments with major corporations, NGOs and family businesses in over 25 industries around the world.

Richard topped PRWeek’s list of most powerful executives (2013), was recognized as the third highest rated CEO by Glassdoor (2014) and was inducted in the Arthur W. Page Society’s Hall of Fame (2014). He is regarded as an industry thought leader and has posted weekly to his blog since 2004. Richard is consistently mentioned as one of the top 25 foremost experts on corporate trust.

He serves on the Board of Directors of the Ad Council, the Atlantic Council, the Children’s Aid Society and the 9/11 Museum. He is a member of the World Economic Forum and PR Seminar.

Richard has a Bachelor of Arts degree from Harvard College and an M.B.A. from Harvard Business School.

All posts by Richard Edelman

Rio Olympics

Posted on in 6 A.M.

Brazil and the Rio Olympics

Richard Edelman just returned from ten days in Brazil visiting our office in São Paulo and a number of Olympic events in Rio de Janeiro, which is a magnificent setting for the Summer Games.

Featured Rio

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Business Beyond Ginga: A Roadmap for Brazil

Today Rio will lift the curtain on the Summer Olympic Games. In the backdrop of the grandeur will lie collective judgement—both on the games itself and Brazil’s economic future.

Posted on in Research Insight

ABERJE Speech – A Roadmap For Brazil

This group has one of the toughest jobs in Brazil’s boardrooms today. Selling products and building companies are never easy, but I can only begin to imagine the uphill battle Brazil’s top communicators and marketers face as the audience you target remains constantly overwhelmed by a persistent drum beat of bad news.


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A Creative Life Untethered

Richard Edelman traveled to Lake Iseo near Milan, Italy, to be part of famed environmental artist Christo’s most recent triumph, the Floating Piers.


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Welcome to the Mosh Pit

The New York Times Company announced last week that it will evolve its T Brand Studio into an advertising agency.

UN Debate 2016

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The UN Opens Up

Richard Edelman attended the UN Debate on Tuesday night and shared a few observations from the evening.

Aspen Ideas 2016

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Aspen Ideas Festival

I spoke about trust, in particular the rise of populism, the dispersion of authority and the increasing self-reference of those reliant on social media at the Aspen Ideas Festival for the first time last week.

Edelman team with Venables and Starcom receiving the Titanium Award for REI’s #OptOutside

Posted on in 6 A.M.

He Who Roars Last Roars Best

A week at the Cannes Lions has provoked the full range of emotions within me, from utter frustration and disappointment on Tuesday evening when only a handful of PR firms won in the PR category, to a hands in the air shout of triumph on Saturday night.

How Brands Can Disrupt

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How Brands Can Disrupt

The 2016 Edelman Earned Brand study identifies and quantifies a new territory for marketers that can augment the classic purchase funnel — where committed consumers themselves will drive new and repeat sales as they advocate for and defend a brand against these kinds of disruptions.

Politic relationship between Europe Union and Great Britain. Brexit

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Brexit and Trust

The UK goes to the polls in a week to decide whether or not to remain in the European Union. The electorate is evenly divided, with Leave ahead by a few points one week, Remain up two points on the next.

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