“Women don’t want a special pink or glittery offering, or our own shopping space. Rather, we want to be seen in the messaging for the brands we are loyal to and for us to be spoken to and offered the same selection.” (Vogue, 2020)

In the last year on eBay, the women’s sneaker category grew more than 80 percent and sales of men’s sneakers bought by female shoppers doubled. Despite driving the market, female sneaker collectors have not been treated as equals or fully included by the sneaker industry and sneakerhead community. As International Women’s Month approached, we used this cultural moment to call for greater inclusivity in the sneaker community.