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FeaturedCracking The Gen Z Code – 7 Takeaways for Building Trust and Connection With This GenerationIn today’s dynamic business landscape, Gen Z is redefining the rules of brand engagement. Recently, during the third edition of PRologue, the Public Relations Consultants of India (PRCAI) hosted a panel discussion titled ‘Cracking the Gen Z Code’. KEEP READING
Edelman Trust Barometer 2021After an unparalleled year marked by turbulence and uncertainties, the Edelman Trust Barometer 2021 throws light on several factors including the rising inequities fuelled by the pandemic, growing mistrust of information sources, and the need for the four institutions – government, business, media, and NGOs -- to jointly solve for foundational problems such as education, health, and poverty. KEEP READING
To beat the pandemic, begin mass campaign on safety protocolsPlaces of congregation, like markets, offices, public transport, slums, and residential areas, must be specially targeted. Just as non-compliance with road safety rules leads to traffic fines and more, there must also be strict emphasis on compliance for the Covid-19 safety protocols.KEEP READING
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Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.
Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.
FeaturedColombia 2026–2030 Presidential Elections Results, Challenges, and First 100 DaysColombia has elected a new president for a single four-year term, as reelection is constitutionally prohibited. This year’s electoral cycle unfolded in three main stages: legislative elections and inter-party primaries in March, the first presidential round in May, and the runoff election in June.KEEP READING
Why awareness no longer drives patient action For decades, MedTech marketers have sought to build awareness, relying on the assumption that when people understand a health issue and learn what action to take, behavior change and improved outcomes will follow. KEEP READING
The Lion in WinterRichard Edelman reflects on a three-hour conversation with Lord Michael Heseltine, covering Brexit, Europe, defence, entrepreneurship, UK politics and leadership.KEEP READING
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The world’s leading study on trust will reveal what shapes it in 2026.
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