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De un hallazgo a un caso ganador: la colaboración detrás de “Cualquier cosa, por Nequi”Una expresión que ya formaba parte de la cultura colombiana dio origen a la campaña “Cualquier cosa, por Nequi”. Edelman y Zing, la agencia in-house de Nequi, retomaron esta frase popular y la convirtieron en una estrategia de marca para demostrar las posibilidades de pagar con Nequi. La campaña impulsó resultados de negocio y obtuvo el primer Effie para Edelman en América Latina.KEEP READING
Programas de gobierno – Elecciones presidenciales 2026El próximo 31 de mayo, Colombia elegirá al próximo presidente de la República en un contexto de fragmentación política, restricciones fiscales y retos estructur…KEEP READING
Análisis elecciones Marzo 2026Este análisis presenta una visión integral de las elecciones de marzo de 2026 en Colombia, un momento clave que redefine tanto el panorama legislativo como la c…KEEP READING
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Codex HumanitatisRichard Edelman discusses a global initiative to define what must remain human as AI becomes central to society, focusing on dignity, choice, work, education, and liberty. The group plans to develop a Human Bill of Rights for AI and build support among business, government, academia, civil society, and the Vatican.KEEP READING
Policy Continuity and Change: Reading Takaichi’s Cabinet Reshuffle Prime Minister Sanae Takaichi enters her second year in office from a stronger political position than when her administration began. The LDP’s strong performance in the February Lower House election strengthened the government’s position in the Diet, while the administration’s first year established clear policy priorities across the economy, security and foreign resident policy. With much of that direction now established, the focus is increasingly shifting from building political momentum and setting priorities toward implementation and tangible policy outcomes.KEEP READING
WEF 2002: When the World Came to New YorkIn the months following 9/11, the World Economic Forum’s move from Davos to New York became a powerful show of confidence in the city’s recovery. Richard Edelman looks back on the decision and the optimism it brought during a time of uncertainty.KEEP READING