After joining Edelman in 2022 to expand the firm’s suite of Trust products and services, Brian was soon named Global Chair of Product and AI, leading efforts that have positioned Edelman as a pioneer in applying AI within the communications sector. As President, Global Transformation and Performance, he is responsible for modernizing the firm’s service delivery model and operationalizing its innovation agenda as Edelman accelerates its integration of AI and technology.
A high-energy and creative leader, Buchwald has deep expertise in business intelligence, data analytics, global operations, and scaling ventures across both B2B and consumer markets. At Edelman, he led the firm’s global product, data, and AI strategy—driving capability development, product innovation, and agency-wide enablement. Under his leadership, Edelman’s data scientists, engineers, and product developers created Trust Stream, the world’s first AI-powered trust intelligence platform.
Before Edelman, Buchwald was Chief Strategy & Business Development Officer at Talkwalker Inc., a strategic Edelman partner recognized by Forrester and Gartner as a leader in AI-enabled consumer intelligence. He also served as President of Global Intelligence at Weber Shandwick and co-founded BOMODA, a New York– and Shanghai-based business intelligence firm offering unique insights into China’s evolving consumer marketplace. Earlier in his career, he held senior roles in media and ad-tech, including as a co-founder of Hulu and an executive at NBCUniversal and DoubleClick.
Buchwald’s expertise is frequently sought by global media outlets, with commentary featured in the New York Times, Wall Street Journal, Financial Times, and Business Insider. He is also a regular guest on CNBC and Bloomberg News, where he discusses the intersection of AI, data, and consumer understanding.