The Covid-19 pandemic made masks an everyday necessity in 2020, and as a result, women re-prioritized their beauty products, based on which features were more commonly exposed—in fact, since March 2020, eye makeup sales are up 204% and lipstick sales are down 15%.

The pandemic also closed down salons and spas, leaving women in-need of at-home eyebrow grooming solutions. This made us wonder, how do we show women that Schick’s eyebrow shaping tool, the Hydro Silk Touch-Up, is the perfect solution for eyebrow grooming needs during this unprecedented time?