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25 Years of Trust
Featured Breaking New Ground: My First ColorComm Experience Was Exactly Where I Needed to Be Last week, I had the privilege of attending the 10th Annual ColorComm Conference in Miami. For years, I had admired ColorComm from afar, curious, hopeful, yet uncertain if I belonged in a room filled with such accomplished women. As a communications professional with over two decades of experience, I’ve often found myself in spaces where few, if any, looked like me. So, walking into ColorComm for the first time was more than a conference experience – it was a homecoming. KEEP READING From Impressions to Impact: Crafting Thought Leadership to Drive Sales and Revenue In Memoriam; David Nabarro, The World’s Health Warrior I woke up this morning to urgent texts from friends notifying me of the passing of Dr. David Nabarro. KEEP READING Explore All Insights
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Our Podcasts

Trust is the ultimate currency in the relationship that all institutions — businesses and brands, governments, NGOs, media — build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers (A podcast from Edelman and Advertising Week), where listeners connect with global experts to learn what it takes to build trust in today’s society. 

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All Podcasts

The Trustmakers

Nature's Magdalena Skipper on Standing Up for Science

Magdalena Skipper, Editor in Chief of Nature, joins Justin Blake, Executive Director of the Edelman Trust Institute, to discuss the state of trust in science. She gives insights on combatting misinformation and on the 2024 Edelman Trust Barometer Special Report: Trust and Health.

The Trustmakers

Siemen's Lynette Jackson on Moving Content Beyond Relevance Toward Value

Lynette Jackson, Chief Communications Officer at Siemens, sits down with Joe Kingsbury, Global Chair of Edelman Business Marketing, to discuss the value of thought leadership in building trust, especially in a B2B context.

The Trustmakers

Papa Johns' Jaclyn Ruelle on Innovating a Beloved Food Brand

Jaclyn Ruelle, Vice President and Head of Brand at Papa Johns, joins Smita Reddy, Global Client Leader at Edelman, to discuss evolving the legacy quick-service pizza restaurant’s brand to be culturally relevant to new and existing customers.

The Trustmakers

Allegra's Jordana Barish on Developing a Trusted Tech Tool

Jordana Barish, Allegra’s North American Zone Head, sits down with Justin Westcott, Global Technology Chair of Edelman (a DJE company), for a conversation at South by Southwest (SXSW). They discuss how the trusted health brand is helping allergy sufferers through a new tool called Allegra Airways, which launched at SXSW.

The Trustmakers

Duolingo's Katherine Chan on Making the Brand a TokTok Phenomenon

Edelman’s Smita Reddy sits down with Katherine Chan, Global Head of Social Media at Duolingo, to talk about the brand’s social media strategy, their latest Super Bowl ad, and viral presence on Tik Tok.

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