Global (Chinese, Traditional)
GlobeSimple
Global
GlobeSimple
Global

Start your journey with Edelman

Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.

 BROWSE CAREERS gn-img/
Contact

Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.

 Contact Us
/sites/g/files/aatuss191/files/styles/trust_tile_image_for_main_nav/public/2025-05/GN-25yr.jpg?itok=TFl6jSPV

25 Years of Trust
Featured My Middle Name is Winston Inside Edelman: Meet our U.S. Culture Champions – Masa Najjar In this edition of Inside Edelman, we highlight our Edelman Culture Champions, celebrated by their colleagues for their exceptional commitment and positive impact in creating a supportive workplace. KEEP READING Breaking New Ground: My First ColorComm Experience Was Exactly Where I Needed to Be Last week, I had the privilege of attending the 10th Annual ColorComm Conference in Miami. For years, I had admired ColorComm from afar, curious, hopeful, yet uncertain if I belonged in a room filled with such accomplished women. As a communications professional with over two decades of experience, I’ve often found myself in spaces where few, if any, looked like me. So, walking into ColorComm for the first time was more than a conference experience – it was a homecoming. KEEP READING Explore All Insights

The Great Gen Z Divide

.

Gen Z isn’t one generation anymore – it’s fracturing across multiple dividing lines

Edelman Gen Z Labs presents The Great Gen Z Divide, a report that uncovers how Gen Z 1.0 (ages 23–29) and Gen Z 2.0 (ages 13–22) are shaping the future in radically different ways. From trust and identity to politics and consumer behavior, this divided generation is rewriting the rules for brands.

The report, with findings from the 2025 Edelman Trust Barometer Special Report: Brand Trust, From We to Me, reveals why Gen Z now looks to brands more than institutions for stability - and what it takes to meet their expectations for personalization, proximity, and daily value. For brands that get it right and build trust with these audiences, the rewards can be powerful. Get it wrong and Gen Z will walk away.

If you want to engage the generation driving today’s culture and tomorrow’s growth, you need to understand the divide.

Fill out the form to get your copy of the report today.

 

Access the report now


.
 

Discover More About Gen Z

Explore more insights, reports, and perspectives from Edelman’s Gen Z experts.

Expertise

Edelman's Gen Z Lab

九月 10, 2025

Edelman’s Gen Z Lab is a dedicated advisory comprised of 250+ Edelman Gen Zers from around the globe...

REPORT

Gen Z & Grievance: A Generation’s Response to a World Under Threat

April 15, 2025

This report explores how grievance is reshaping the way Gen Z engages with the world around them and...

Article

The Good, the Bad and the Outrageous: A Gen Z Reflection on SXSW 2024

四月 2, 2024

Edelman Gen Z Lab members Allen Pham, Mia Cooper, Hannah Ziegler share their experience of SXSW 2024...

Article

Gen Z Talks 2024 Edelman Trust Barometer

二月 6, 2024

The Edelman Trust Institute sat down with Edelman Gen Z employees who work with clients across diffe...

ARTICLE

Meet the Gen Z Brand Whisperers

April 22, 2023

The Guardian explored how Edelman’s Gen Z Lab and ZEO guide C-suites on diversity, identity......

Connect with our Gen Z experts?

Discover how Edelman can help you engage this generation.
Talk to an Expert