We are very proud to bring home 15 Lions from this year’s Cannes Lions International Festival of Creativity, including a Titanium Grand Prix for REI’s #OptOutside.

 


#OPTOUTSIDE | REI

    REI’s Vice President of Communications and Public Affairs Alex Thompson shares a behind-the-scenes look of #OptOutside. Edelman, along with Venables and Starcom, won the Titanium Award at the 2016 Cannes Lions International Festival of Creativity.

    • Grand Prix - Titanium Lions
    • Grand Prix - Promo & Activation
    • Gold - Integrated Lions
    • Gold - Direct: Integrated Campaign
    • Gold - Direct: Retail, E-commerce, Restaurants & Fast Food
    • Gold - Promo & Activation
    • Gold - Cyber Lions
    • Bronze - PR Lions
    • Silver - PR Lions

     

    ANTIdiaRy | Samsung

    • Bronze - Cyber Lions: Influencer/Talent
    • Bronze - Cyber Lions: Social Community Building/Management

    Hack in Black | Activision

    • Bronze - Entertainment

    The Most Dangerous Town on the Internet | Norton by Symantec

    • Bronze - Promo & Activation

    #JoinTheHerd | Wildaid

    • Silver - PR Lions: Charity & Not For Profit
    • Silver - PR Lions: Social Community Building/Management